We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Onesha Lena | Artist & Digital Marketing Consultant

There are so many incredibly talented people in the world. Yet, most of them believe that their dreams are unattainable because of obstacles in their lives. As an artist, grit matters the most to me because you have to overcome challenges and adversities to create opportunities to share your work with the world. When I first decided to pursue an artistic career, I had very little money and no studio space to create, so I rented a storage unit. There was no electricity in the units, so I bought a battery-operated lamp. Read more>>

Sherriva Moore | Astrologer, Candle Maker & Divine Artist

The value and principle of authenticity matters most to me. In the realms of life, friendship, relationship, career, purpose, entrepreneurship and contributing to the collective human experience – authenticity allows me to offer the best of my being. Through reflection and witnessing myself, I have acknowledged where certain past life circumstances have not always embraced my authentic wholeness. The act of forcing myself to comply with certain jobs/job roles, career paths, societal expectations and expectations of external factors has stifled powerful areas of my truth. Read more>>

Valérie Hallier | Fine Artist & Teaching Artist

Persistence is what I value most and what probably has benefited me the most over time. It’s not the “sexiest” of values but it is real and efficient, it trumps assumptions, bias and time. Persistence is what got me a Fulbright Scholarship back when I was finishing a MFA in animation, film and video in the ENSAD in Paris, France where I was born. I could have given up after been rejected the first time but I just re-applied and got it. This was a valuable lesson that in time has given me the confidence to become a full time fine artist and a part time teaching artist. Read more>>