Starting a business can be terrifying. Weighing the pros and cons, the risks, and other considerations can be so overwhelming that often promising entrepreneurs stop before they even start. We asked some phenomenal entrepreneurs about their thought process behind starting their own businesses. Our hope is that by making the thought-process less intimidating we can help more folks think through whether they should take an entrepreneurial leap.

Monica Auslander Moreno, MS, RDN | Registered Dietitian; Founder and Lead Dietitian of Essence Nutrition

I absolutely loved working as a clinical dietitian in a major academic hospital – but I felt a little caged. I wanted to have the independence, autonomy, and creativity that came with being an entrepreneur. I wanted to revolutionize the private practice nutrition world with a compassionate, health-enhancing philosophy and provide a nest for like-minded dietitians to cultivate their own private practice under my brand, infrastructure, and dogma. Read more>>

Laura Smythers | Wife, Mother, Assistant Principal & Vice President of Project Arrow

Starting Project Arrow, while being a wife, a mom of two, and an Assistant Principal, was all about a matter of the heart. The passion that we have to help expectant Moms choose life, by providing love, support and connections was a thought that came from a personal place. We felt the need to build something that would provide a family with the support needed to not feel alone in the process. It grew in our hearts, then strongly grew in our mind and we just said, “Let’s do this!”. Read more>>