“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Chelsea Roth | Global Experience Curator

In the heart of a lush jungle oasis, Sera Sera Social Club thrives as more than just a venue—it’s a sanctuary where values and principles take center stage. At the core of our vibrant community hub are values that breathe life into every endeavor. Integrity, the cornerstone of our existence, ensures that every interaction and initiative is guided by honesty and authenticity. Read more>>

Sarah Caicedo & Erica Quince | Colorists

We value education and continuing education. We believe always keeping on top of your skill set, knowledge and knowing the new trends are so important to always offer clients the best outcome. Read more>>

Allan Hendricks | President / CEO, Pride Tribe Inc.

I think Integrity would have to top the list of guiding principles for me. I’m pretty sure that covers a bunch of principles I try to stay true to. Honesty, discipline. perseverance; I believe those are building blocks of Integrity. Read more>>