We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below.

Cori Sykes | Author & Owner of Write and Vibe Publishing

Oh my, well, everyone thinks that writing a book and publishing it is super easy and that as soon as your book is published, you become a best seller and enjoy a nationwide book tour. That couldn’t be further from the truth for the majority of authors. Writing a book shouldn’t be something that is taken lightly. For fiction, writers need to take the time to develop the plot and characters, then get feedback from readers to make sure your story is solid. For nonfiction, writers need to perform market research to see if their book idea is needed and if it was already published by someone else. Read more>>

Shilpa Iyengar | CEO & Co-Founder

Shilpa Iyengar: I think “outsiders” think that fashion is a very glamorous career and that the majority of the time you get to design and go to fancy events. But it is like running any business; most of the time is spent figuring out production logistics, marketing effectively, and increasing sales. There is a lot of spreadsheet-ing I think people are unaware of! Harmony Pilobello: I think people outside of the industry often don’t understand how complex the production cycle is or how hard it is to build transparency in the supply chain. The industry is built to be opaque in a way that can glamorize fast fashion. For example, behind every $10 T-shirt is a garment worker making much less than you may imagine. Read more>>

Antonello Bonci | President and Chief Scientific Officer

The one thing that saddens me the most is the fact that the vast majority of people, both in the U.S and worldwide, are unaware of the many successful treatment options that are available for anyone struggling with anxiety, depression, addiction, and long covid symptoms such as mental fatigue, difficulty concentrating, and insomnia. The incredible progress that has occurred in psychological treatments, medicine, and technologies such as transcranial magnetic stimulation when combined allows the majority of people that take advantage of them to transform their lives. Read more>>

Danielle Marietta | Children’s Book Autor and CEO of Books & Things Publishing, LLC

I think a lot of people believe it’s very easy to self publish. It definitely can be, if you take a few shortcuts! But, if you truly want your product to stand on shelves next to other, traditionally published books, there is a lot to learn. As a children’s book author the text is important, but the illustrations bring the words to life. Finding the right illustrator for your story who can capture your vision and your budget, can take months of research. To successfully self publish, you need to know your goals, believe in yourself and invest in the process. It’s not as cheap or as easy as most may think! Read more>>