We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Manuela Proano | Luxury Personal Branding and Fashion Expert

Authenticity, Confidence, Power and Abundance are the four values that have guided my path and have uplifted my life in many different levels. Read more>>

Mo Johnson | Co-Owner of 19 Media Group

If I’m only allowed to name one single value, I will go with integrity. I believe that integrity is a crucial foundational piece of 19 Media Group. Warren and I, both have strong work ethics, and we put emphasis on both the work and the ethics. The business world can be grimy and it is often cut throat. Read more>>

Kelly Fischer | Brand Strategist

Depth. It’s an extension of my very ethos. Read more>>