We had the good fortune of connecting with Simoneese Williams and we’ve shared our conversation below.

Hi Simoneese, can you walk us through the thought-process of starting your business?

I wanted to start a business that would help humanity to be better. Something that would not just leave a mark but provide some form of transformation. That is the spirit and heart of TSB. A brand that is focused on helping people especially women prioritize their well-being, love on themselves, and build habits that will allow them to live the successful life they desire.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?

The Self- Care Bar, TSB is a wellness brand that focuses on helping people to transform their lives through creating sustainable and transformation self care habits and breaking through the limiting beliefs that sabotages their growth, happiness, and success through our hybrid coaching program.  We understand that everything evolves from the thought process, and mastering our thoughts, emotions, and feelings is fundamental to living a fulfilling life. How we care for ourselves, others, and our environment are actions that fuelled by our belief system, and so this is the foundation of our brand.

We also curate self care boxes that are designed to enhance our clients self care routines at home. These boxes usually contain 3-4 products that are mindfully curated to give a great experience.

It has truly been a journey since the launch of TSB in 2020, and getting feedback from clients and the community in general regarding them making tangible changes to their lifestyle, and adjusting  their mindset  and self talk makes me really proud  of what I am building. These moments are what energizes me and inspires me to keep me going.

There are always new challenges to overcome in business. I believe what has kept me grounded is understanding the spirit and soul of my business and how it aligns with my purpose. It’s recognizing that you can’t do everything on your own and getting help – like investing in a coach. It requires being authentic and consistent and choosing to push forward even when the numbers do not reflect your efforts. It is understanding that my self worth, and how I feel in general cannot be tied to the performance (the highs/lows) of my business.

As a business owner, you have to master the art of selling

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

I live in the tourist capital – Montego Bay and I absolutely love it there.

First stop is Doctor’s cave beach! The water is pristine and the vibe is always chill.

Rustic is my vibe, so I would definitely take them to Patchies Seafood – they do the best seafood ever!!

From there it is on to St. Elizabeth for the Appleton Rum Tour and a visit to YS Falls, Lover’s leap and Floyd Pelican Bar.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Firstly, God gets all the glory. And that is not a buzz phrase or anything, my life journey has been one one of divine alignment.

My sister Kimberley played a significant role in my early years, and I’m always grateful for that.

I believe my laser sharp focus is fuelled by my son and he continues to be the driving force behind everything I do.

Website: www.tsbja.com

Instagram: https://www.instagram.com/tsbja

Facebook: https://www.facebook.com/tsbja

Image Credits
white dress – @difotoshoppe

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