Meet Cagla Koc | CEO & Founder of Midweek Agency

We had the good fortune of connecting with Cagla Koc and we’ve shared our conversation below.

Hi cagla, we’d love to hear about how you approach risk and risk-taking.
Risk taking has been the foundation of my career. When I started Midweek Agency, I took the biggest risk of my life I quit my job and invested every dollar I had into building something from the ground up.

There was no safety net, no backup plan, just belief in myself and my vision. I view risk as a necessary part of growth. The key is calculated risk understanding the potential downside but having confidence in your ability to navigate challenges. Every major breakthrough in my career has come from stepping into the unknown, whether it was taking on high profile clients, expanding my team, or pushing creative boundaries.

Ultimately, I believe the biggest risk is staying in your comfort zone. If you want extraordinary results, you have to be willing to bet on yourself, even when the odds aren’t guaranteed

Alright, so let’s move onto what keeps you busy professionally?
My career has been a journey of bold decisions, relentless work, and unwavering belief in my vision. I founded Midweek agency in 2023 after quitting my job and investing everything I had into building something of my own. I had no marketing budget, no safety net just a deep understanding of media, a commitment to excellence, and the drive to make it work. What sets Midweek Agency apart is our results driven approach. We’ve scaled to hundreds of clients without spending a dime on advertising.
Our reputation is built purely on the success we create for our clients, and that speaks volumes.Getting here wasn’t easy. There were moments of doubt, a crazy amount of financial pressure, and the challenge of proving myself in a competitive industry. But if there’s one thing I learned, that is resilience is everything. When challenges arise, you have two choices give up or push through. I chose to push through, every single time.

One of the biggest lessons I’ve learned is that success is about trust. If you consistently deliver value and build genuine relationships, people will advocate for you. That’s how I’ve built Midweek Agency into one of South Florida’s leading media company’s.

And What I want the world to know is this, You don’t need permission to go after what you want. If you’re willing to take the risk, put in the work, and refuse to settle, you can create something extraordinary. My story is proof that betting on yourself is always worth it.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
LOVE this question, I am a big foodie, and although I’m not one to go out, and prefer the comfort of my home 9/10 times, i cant ever say no a night out of good food! So first things first, we have to go to the beach, 7am, meditate and relax! after a couple hours of sun, since im 20 minutes from palm beach island i would say a sandwich from Buccan, or Brunch at Sant Ambroeus ( They have the best cheesecake to date )

I love to eat at Grato or la Goulue depending on the cuisine type, maybe even Imoto for asian food. And as horrible as it may sound, and this is a definite give away of how big of a home body i am, but i think sitting at a bar with your girlfriends, and enjoying and sharing apps is always the way to meet new and exciting people, and spark the love of art to see and want to discover new places. And to end the night, a reservation by a beach front hotel, face masks, and a chic-flic for the soul!

Who else deserves some credit and recognition?
Absolutely! While I built Midweek Agency through my own risks and sacrifices, I wouldn’t be where I am today without the people who supported and believed in me along the way. First, Those who I consider my family, who taught me resilience and work ethic. Their unwavering support gave me the confidence to take that leap and start my own agency.
Second, my early clients, those who trusted me before there was a proven track record. They took a chance on me, and their word of mouth referrals became the foundation of Midweek’s success.

And lastly id like to thank every entrepreneur who has shared their story. Books, podcasts, and conversations with like minded people have shaped my mindset.

Website: https://www.midweekagency.com

Instagram: https://www.instagram.com/midweekagency/

Linkedin: https://www.linkedin.com/company/midweekagency/

Youtube: https://www.youtube.com/channel/UC2W3ftIfJMQKG6_4RuVKDNw

Image Credits
Photo Credit – Michell with Cherry Blossom Photography