We had the good fortune of connecting with Lina Chaparro and we’ve shared our conversation below.
Hi Lina, can you walk us through the thought-process of starting your business?
I’ve always known that I wanted to have my own business. It’s the idea of everyday being something new that made me drawn to it. Growing up seeing my parents build multiple small businesses was very inspiring. Wellness had always been part of my family. My mother began a spa in our community of Weston 20 years ago and would import beauty products from England. I never thought I’d also go down a similar path but, after trying a job at an office for a short time I knew it wasn’t for me. Reset Circle began from wanting to attend gatherings where we could experience relaxation. My partners and I each put in our bit of wellness wisdom and began to host events where our community could do just that. We started without any expectations and doing it for fun. It went from a side project to being all I could think about. It grows a little each day and my vision for it changes often but, I never get tired of it. There is bountiful inspiration in a city like Miami.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Reset Circle is a pop-up wellness experience. We focus on providing the three elements we find are most important in a wellness practice; breath, movement and relaxation. For three years we’ve been been lucky to work with incredible luxury venues and the very best teachers. The events have grown from 20 people at our first event to 115 at our largest. We’ve always been conscious of the size of our events so that we can still give attention to every person (every guest receives a soothing acupressure and aromatherapy massage during savasana). Growth has come thanks to word of mouth. We only advertise through our Instagram and email database. We’ve learned that being loyal and taking care of the people who believed and supported us since the beginning is the way to build a strong business.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I lived in Brickell for three years so I’d say start the day with a walk to Brickell Key just in time for sunrise. Then head to coconut grove farmers market and walk to the Barnacle Historic Park. At night go to Calle Ocho and dance at Ball and Chain. It has such a great band and beautiful energy. I love pastries so I’d tell them to visit my favorites: Ms. Mandolin, The Salty Donut, Bunny Cakes and Cafe Atelier for Croissants. One of my favorite places is Homestead. Specifically the Buddhist Temples and Patch of Heaven Sanctuary.
Who else deserves some credit and recognition?
There are so many people we felt supported by when we started Reset Circle. Our families and loved ones were always there to help at the event and give us business advice. Mondrian Hotel in South Beach (Menin Hospitality Team) and Villa Woodbine were a big part of our inspiration and success as they were the first to welcome us into their spaces. All the teachers who have taught at reset have also been a huge part of what kept us going. Ashli Katz, Liz Grant, Nicolas de Villada, Gabi Torres and Rachel Novetsky to name a few. The beautiful local brands we’ve been able to work with like Bola Granola and Rebirth Elixirs. Our biggest encouragers were all the friends we made through the events. People who came and fell in love with what we were trying to create.