Meet Carolina Kleine Samson | Artist & Project Director

We had the good fortune of connecting with Carolina Kleine Samson and we’ve shared our conversation below.

Hi carolina, why did you pursue a creative career?
I believe it’s a decision that’s constantly being made, reaffirmed, and reshaped. It’s something fluid—always evolving, diversifying, and expanding. I think it’s because it’s always been what resonates with me most—one way or another, through all the paths I’ve taken. Sometimes, choosing this path feels less like a decision and more like a responsibility, especially when something within you has always been moving in that direction. In the end, it becomes a responsibility to oneself—and to others.

It’s not a single decision that takes shape gradually, shaped by time, context, personal experience, and community. And it’s a process that keeps evolving. At times, you step into the role of the artist to express your own voice; other times, to create platforms where others can speak—and often, it’s both. That latter role is where I see myself most clearly. I enjoy being a conduit for things to unfold within the community.

This impulse to create spaces for exchange and experimentation has informed a wide range of my projects:

@infinite.qrcodes, an installation that uses QR codes to exhibit the work of artists from across the globe.

@loading.digital.festival, Miami’s first digital art festival.

Figure Drawing Sessions – Modeling Devices.

Sacha Toncovich, an open Facebook profile anyone can log into.

Paper Talks, a series of conversations held in tandem with drawing sessions.

Museum of Creation, a platform to showcase the artwork of women giving life.

Each of these initiatives is conceived as a platform—one that invites disciplines to merge and people from different fields to converge, not only to coexist, but to engage in meaningful dialogue. These projects have allowed me to realize ideas in cities as varied as Dubai, Miami, Cádiz, Austin, Kuwait, Buenos Aires, Milan, and beyond—each location offering a new lens through which the work could expand, adapt, and resonate.

I enjoy—and at times, I believe it’s necessary—to have many tabs open. There are countless windows you can enter and exit, depending on the context and situation.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I see myself as someone who makes ideas happen. Skating, the digital landscape, and bringing it into nature—and vice versa—is what inspires me most, and is at the core of my practice. Much of my work is rooted in that field: exploring ways to digitalize the natural and naturalize the digital. My process always begins with a concept. One thing I often do to materialize an idea in its earliest form is create a social media account for it. I’ve made many Instagram profiles over the years—sometimes with just a name and a simple logo—because once the account exists, it feels real. I start to feel responsible for nurturing it into something more.

I believe that placing myself—and the objects and systems around me—into uncomfortable or unimaginable contexts opens up new ways of being in the world. That’s where I think beauty lives: in tension, in the unexpected, in the quiet conversations between seemingly distant elements. Whether I’m using skates as a tool for painting, turning my personal computer screen into a surface for acrylic paint, or transforming a simple QR code—typically designed for function—into a repeated and exaggerated visual installation, I’m interested in stripping away utility to reveal aesthetic potential. I’m drawn to redefining the function of everyday tools, finding new meaning and alternate uses beyond their intended purpose.

I’m driven by the need to bring ideas and concepts into form. For me, to live is to coexist, which is why I’m continually seeking ways to merge, combine, and ignite dialogue. I believe everything can be in conversation: the digital with the natural, the past with the future, roller skates with painting—connection through disconnection.

Right now, I feel I’ve reached a moment in life where I’ve accomplished things I never intentionally set out to do—not because they’re inherently good or bad, but simply because they weren’t part of a personally defined plan. Realizing that an idea could take shape and ripple outward—that it could create impact—marked the beginning of a new phase filled with trust, fulfillment, and joy. What excites me most is seeing or feeling an idea materialize, and watching how it can not only exist, but also involve and move others.

The momentum to start bringing ideas into the physical began with the creation of Loading Festival—Miami’s first digital art festival. That project was a translation of what I had experienced through the connections and collaborations sparked by the open profile Sacha Toncovich. It came to life thanks to the trust of Mana Contemporary and its leadership at the time, especially Rafael Vargas Bernard, and the support of fellow artists like Charles Westerman. After producing the first edition in 2019 (just before the pandemic), I realized that an idea doesn’t need massive resources to become real—just a strong concept, a physical or digital space, and the support of the community.

I believe that digital technology in art isn’t just about presenting works on screens; it’s about understanding how the symbols and representations we’re immersed in shape the way we think, feel, and live.

I try not to categorize things as “easy” or “hard.” That framing applies to any field. Things feel easier when they align with your purpose—or at the very least, they feel lighter on the spirit. The logistical and material challenges are real, of course, but I’ve come to believe they’re always surmountable.

The lessons I’ve learned along the way have mostly to do with how I relate to people: understanding where and how to invest social energy; learning not to try to change things or people, but rather to create things and platforms that change. I’ve learned to approach what I don’t understand from a place of understanding, to constantly rethink and break down prevailing narratives, whatever they may be.
Seeking freedom, I found purpose.

I also realized that small places offer big opportunities. And that it’s always valuable to approach and collaborate with groups or individuals who can guide or inspire you—and also to support and inspire others. One of the things I enjoy most is encouraging and giving space to people so they can grow their projects and confidence.

About me and my projects: I was born in Neuquén, in Argentine Patagonia—an infinite austerity of long, wide skies. I’m currently creating a new artistic space in that same city, thanks to Casatres, organizing Loading Festival in Patagonia, and continuing to expand @infinite.qrcodes—a nomadic platform that showcases artists from diverse backgrounds by integrating their work into an interactive system of QR codes.

The project reimagines exhibition spaces, promoting accessibility and dialogue across geographies and disciplines. Each installation maintains a recognizable structure through a shared pattern that constantly evolves—a single room can host one artist or a million, generating a perpetual dialogue between the artworks and the audience.

Fly underwater, swim over the sky, walk the internet, browse the earth.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d recommend a few standout art initiatives in Miami that truly deserve more recognition: Mud Foundation, Tunnel, Tomas Redrado Art, Raw Figs, Loop Art Critique, O Miami Festival, City State Enterprises, Niña y Más and ARTSail. Each one is pushing boundaries in its own way and contributing something meaningful to the city’s cultural landscape.

For a night out, I’d suggest checking out Lagniappe, Faena, and Over Under.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The people who have inspired me the most are those who believed in visionary ideas and dared to think fearlessly ahead of their time. Most of them are the people who surround me, which I consider a true blessing.
Through their boldness, they’ve made me feel—and truly believe—that what doesn’t yet exist can become possible, and that we can create the space to bring new ideas to life.

They shed light on things, ideas, people, and symbols that often go unseen: Gaby Cepeda, Antonio Castiglioni (Espinasse 31), Charles Westerman, Axel Void, Franco Delamorte, Ricardo Kleine Samson, Patricia Toncovich, Nora Renaud, Gregory Makarian, Paloma Navarro Nicoletti, David Quiles Guillo, Acto Espacio (Alfonso), Maximiliano Campos, Adrian Pickett, Ariel Baron Robbins, and William WW.

Website: https://www.kleinesamson.org

Instagram: @carolinakleinesamson

Facebook: carolina kleine samson

Other: Instagrams of other projects that I created: @infinite.qrcodes @museumofcreation @skatepainting