Meet Joanna Ariel | Founder, FBI Intelligence Officer, Abel “The Weeknd” Tesfaye’s Creative Director (CD) and Publicist (Director of PR)

We had the good fortune of connecting with Joanna Ariel and we’ve shared our conversation below.

Hi Joanna Ariel, is your business focused on helping the community? If so, how?
Jubitana’s Apothecary & Holistic Creations Scrapbook & Spiritual Outreach Inc. helps the community and the world by serving as a bridge between spiritual wellness, cultural education, and social impact. Our organization provides accessible tools for healing and growth through holistic remedies, foundational learning materials, spiritual mentorship, and creative expression. Whether it is through our astrology workbooks designed with national and international standards or our wellness products inspired by ancestral traditions, our mission is to guide individuals toward empowerment, clarity, and transformation.

We are also truly proud to highlight the transformative work being done through the FBI tips shared on Jubitana’s Instagram. These insights have deeply resonated with our audience, sparking awareness and fostering real change. Jubitana has a unique gift for communicating complex issues such as safety, mental health, and social justice in ways that are relatable, digestible, and deeply human. Her posts have become an essential resource, equipping individuals with the knowledge they need to protect themselves and uplift their communities.

The engagement and feedback from her followers show just how impactful this outreach has been. Lives have been changed, minds have been opened, and a sense of purpose has been reignited in many who interact with her content. Jubitana’s platform has become a beacon of hope, fostering understanding across diverse communities and encouraging positive action.

As her record label, we proudly support her mission and are inspired by her ongoing efforts to drive meaningful change. Together, through education, outreach, and spiritual empowerment, we believe we can help build a more informed, compassionate, and connected world.

What should our readers know about your business?
Joanna Ariel Jubitana, is a Celebrity Personality for XO Records. Joanna Ariel Jubitana, is also well-known as Joanna Ariel XO and Jubi Tarot™. She is also the creative director for the label’s legendary musician, Abel Makkonen Tesfaye, formerly known as The Weeknd.

Joanna Ariel Jubitana is the founder and director of operations of the following: Jubitana’s Apothecary & Holistic Creations Scrapbook & Spiritual Outreach, Inc., Jubi Tarot™, JAH Creations™, XO’s Sweetheart Records, LLC.

She is also the well known author of “Reading a Natal Chart 101: Jubi Tarot™” available on Amazon Kindle, after being a host of a celebrity healing workshop with other credible spiritualist and renowned healers.

Recently debuted as Awe Inspired© Goddess of the Week, Joanna Ariel Jubitana, is a Miami Dade County native and an alumni of Dr. Michael Krop Senior High Star Magnet Academy and also the school’s well known muralist. She has resided in Miami Gardens for over 30 years in Miami Dade County and has made her impact and talent known to Miami Dade County since youth. She has been awarded numerous times for her artistry and citizenship throughout Miami Dade County, including assemblies such as The FairChild Tropical Gardens Award, Superintendent Holiday Award, and Miami Gardens Logo Contest for “Make Miami Gardens Beautiful as the winner of Miami Gardens official logo. Joanna Ariel Jubitana has been a teacher for over five years and has dedicated her time to Miami Dade County Public Schools. She has also dedicated her time overseas as an international educator for TIE that led her to become an activist for human and s*x trafficking. Joanna Ariel Jubitana taught overseas in Yangon, Myanmar, for two years where she became a victim of human and s*x trafficking. She was held against her will in the country amidst the rise of the COVID pandemic. “During this time, it was terrifying. I was being trafficked, there was a pandemic, and a civil war happening all at once,” Joanna Ariel Jubitana.

Now, she utilizes her time as an activist and an advocate for related matters. With much support from family members, Joanna Ariel Jubitana, made a safe return to Miami, FL with her two children. “This experience was eye-opening and opened a door of possibilities for me and my family,” Joanna Ariel Jubitana.

“Today, I have a successful nonprofit here in Miami, FL which is supported and co-directed by Abel Tesfaye formerly known as The Weeknd. Jubitana’s Apothecary & Holistic Creations Scrapbook & Spiritual Outreach, Inc. is meant to raise awareness of global crises such as peonage, human and s*x trafficking, and to promote holistic wellness, art & music, culture, education, science and omnism. I am also well known as a community leader and have been given credibility by other well known community leaders and the white house, notably.”

Joanna Ariel Jubitana is also Miami Dade County’s well known artist and vocalist who has made an admirable impact in the music industry. Her passion for activism and music led her to organize her own Record Label known as XO’s Sweetheart Records. As an emerging Record Label in Miami Florida, XO’s Sweetheart Records, has had the opportunity to work with immensely talented musicians, who aspire to exude a portrayal of deep emotion. XO’s Sweetheart Records, motive is to help artists brand and market themselves as authentically as possible and to have their audience enamored with their artistry. This will also lead to the end of peonage and human and s*x trafficking that occurs within the music industry.

“After being trafficked I sought refuge at The Lotus House Women & Children Shelter with my children and have tackled and stood up for the rights for all women that have been through domestic violence or through homelessness. I have had steady contact with the Mayor to decrease risk in The Lotus House Women & Children Shelter that have stopped women from having a successful transition. I am proud of my contributions to The Lotus House Women & Children Shelter, ” Joanna Ariel Jubitana.

Joanna Ariel Jubitana is continuing her activism by becoming a representative for Miami-Dade County and utilizing her platform to create and build a safer and more conscientious city.

Instagram: @outrageouslyjj33

Linktree:

https://linktr.ee/outrageouslyjj33

Facebook: Joanna Ariel Jubitana

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were visiting the area for a week, I would give them the ultimate Miami experience full of beachside luxury, vibrant culture, and unforgettable fun. We would stay right on Miami Beach in a five star beachfront condominium or hotel, where the ocean views set the tone for every day. From sunbathing and swimming to people watching and spontaneous beach parties, we would soak in the full coastal vibe. Our days would start with brunch at chic restaurants along Ocean Drive, then continue up the coast through Mid Beach, Bal Harbour, and all the way to Sunny Isles for a mix of boutique shopping and luxury relaxation.

Evenings would be all about nightlife, watch parties, and connecting with local talents and celebrities at some of the city’s trendiest spots. We would make sure to check out live music lounges, rooftop bars, and exclusive events downtown. For something more dynamic, we would take a dance, stretch, or pole fitness class to keep the energy flowing, or dive into a local art or theater experience for a cultural reset. We would also attend business mentorships and networking events because while we play hard, we build harder. And of course, no visit would be complete without a night of dinner and a movie at a dine in theater or a spontaneous trip to one of the many shopping malls in the city. Miami is a place where luxury meets hustle, and that is exactly the energy I would want to share.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to give a heartfelt shout out to Abel Tesfaye, formerly known as The Weeknd, for the remarkable opportunity he gave me to serve as his creative director, director of public relations, and personal publicist. Working together with an industry titan and one of the most iconic artists of all time has been nothing short of transformative. Abel’s visionary approach to art, music, and storytelling pushed me to expand creatively, challenge conventions, and deliver work that reflects the depth and complexity of his artistic identity.

What makes Abel truly deserving of recognition is not only his groundbreaking talent but his clarity in recognizing potential and his ability to organize and lead. His willingness to collaborate, to take bold risks, and to authentically connect with audiences has inspired millions, including myself. I am grateful for the space he created for me to thrive professionally and contribute meaningfully to a legacy that continues to shape the cultural landscape. Thank you, Abel, for believing in my voice and for allowing me to help amplify yours.

Abel Tesfaye is the founder of XO Records, the non-profit organization HXOUSE, and the production studio Manic Phase Studios. Manic Phase Studios recently produced its first feature film, Hurry Up Tomorrow, a psychological musical thriller that was both directed and produced by Abel himself. The film was created for his upcoming album of the same title, Hurry Up Tomorrow, and demonstrates an integration between music and film.

Website: https://linktr.ee/outrageouslyjj33

Instagram: https://www.instagram.com/outrageouslyjj33/

Linkedin: https://www.linkedin.com/in/joanna-ariel-jubitana

Twitter: https://twitter.com/mzcutesy

Facebook: https://m.facebook.com/1521360064/

Youtube: https://youtube.com/channel/UCnPtOM5AnOwkcIXPL6CbPyA

Other: Amazon Kindle ebook:

https://a.co/d/cV0T4gc

Image Credits
All images were taken by Joanna Ariel Jubitana.