It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Alexandra Marciello

As a busy mom running home life, personal life and a very busy event design business, my own health and wellness definitely suffered. I tried ordering meal delivery services – all which I did not feel supported my health goals for myself or my family. I would be on the run constantly and food options seemed to always be unhealthy and still expensive. I decided it was time to shift my focus and let my entrepreneurship lead me down a path that intertwined business with health and wellness. We came across a space and it seemed be meant to be! Read More>> 

Marluys Camargo

I was born in Cabimas, a city in the state of Zulia, Venezuela. I hold a degree in Education and a Master’s in Human Resources , two fields that reflect my passion for teaching, communicating, and supporting growth, both personally and professionally. I’ve always believed in the power of image not as something superficial, but as a form of identity, self-care, and self-worth. Read More>> 

Kellie Nogueira

I was exhausted trying to find products that treated my skin as good as I needed. Everything you touch now has chemicals or plastics in it. Nothing is pure anymore. My skin was always dry and feeling irritated with any material I wore. I would itch constantly and the more I moisturized, the worse it got. I dug deep on research and discovered that learning how to create my own products would allow me to be very specific about what I was allowing on my skin. Read More>> 

Dr. Sharon Grossman

I started out as a burnout coach for executives, helping them manage stress and restore balance. Over time, I realized many of their struggles weren’t just personal—they were symptoms of larger workplace culture issues. Leaders were burning out because of environments that pushed unsustainable expectations and lacked the support systems employees need to thrive. That insight led me to expand my focus. Now, through Turnkey Retention Solutions, I help organizations not just prevent burnout but also reduce employee turnover by building healthier, high-retention workplace cultures. Read More>> 

Francisco Del Río

The idea for my business was born from a deep personal and professional journey. I was tired of creating art that came only from looking inward — from constantly examining my own thoughts and feelings. I realized I wanted something more connected, more interactive. I wanted to learn from others, collaborate, exchange ideas, and be part of something bigger than myself. Read More>> 

Jorge

The idea for our YouTube channel began with a simple desire: to keep reading to our nephews after a brief stay with us in our tiny New York City apartment. Let me explain!

Due to family circumstances, our nephews came to live with us for a while. One night, my wife — the “StoryTeller” of our channel — offered to read them a bedtime story. They scoffed at the idea, insisting they were too sophisticated and preferred watching movies meant for much older people (aka adults). But with a little convincing, they gave in… and within a minute, they were completely hooked. Read More>>