We had the good fortune of connecting with Katrina Stoneking and we’ve shared our conversation below.
Hi Katrina, we’d love to hear more about how you thought about starting your own business?
I saw a gap in the market of providing access to designers from all over the world into the US in a small business way. It is a more personal introduction. I have always wanted to start my own line, so beginning that process and seeing it through in the middle of the pandemic has been a rewarding journey and I have learned so much from that experience. Expensive, but rewarding! I refuse to cut costs when it comes to quality, I would rather have my customers know that the pieces they have purchased will last, instead of tossing them in a few months.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I have worked in the alcohol industry for 17 years, currently I am the SVP of Sales for Cool Cat Wine Spritzers, a minority founded company. I have been through a lot health wise in the last 4 years and have come back better than ever. But it was not an easy road and it is one I am still working on. I have had 4 heart attacks over the last 3 years due to SCAD (spontaneous coronary artery dissection). Having gone through that experience has made me take a long look at how I am choosing to live my life and what I spend my time on. I now spend my time where I want to and that is focusing on moving the alcohol industry forward and working with people and organizations that share like minded values and missions.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I have lived all over the country. However, I was born and raised in Delray Beach, so Delray will always have my heart. The 100ft Christmas Tree is hands down my favorite part. Delray is much more vibrant and full of life than it was 20 years ago.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband is amazing and such a wonderful support system.
Website: www.bitsystoneking.com
Instagram: www.instagram.com/bitsystonekingshop
Linkedin: https://www.linkedin.com/in/katrinasorensen/
Facebook: www.instagram.com/bitsystonekingshop
Image Credits
Ian Jacobs Photography Elizabeth Leslie Photography