We had the good fortune of connecting with Caleb McGrew and we’ve shared our conversation below.

Hi Caleb, what was your thought process behind starting your own business?
In 2013 we began in Miami as Skin by Caleb McGrew, quickly adopting Junior & Hatter Spa when we opened inside Wynwood’s Junior & Hatter Salon. There, we had a platform to grow and connect with the local community. We’ll be forever grateful to Mario & Andrea for the platform and the opportunity. In 2019 we opened our flagship location in Miami’s emerging Little River district, bringing the brand back to our roots as Skn Elements. Finally, as we’ve established ourselves here with a firmly planted foundation in North Miami, we’ve undergone one final evolution.

This isn’t your stark white typical medspa. We’ve designed and built an open concept facility with semi-private and private spaces available for the comfort of all our guests.

When it comes to skincare, cosmetic procedures, and beauty treatments, we fundamentally believe in “undetectable enhancements”. We want our clients to be complimented on their beautiful brows, not on their “perfect microblading”. Let them notice your beauty, not your Botox. Our core treatment philosophy is to always err on the side of natural-looking results.

We’re most excited to highlight the metamorphosis of the brand which has certainly evolved over the years while growing up and learning who we are.

Alright, so let’s move onto what keeps you busy professionally?
A staple in the South Florida aesthetic industry, Caleb McGrew, of SKN Miami, is an esthetician, cosmetic tattoo artist, and advanced educator who specializes in delivering clinical results to clients ranging from soccer moms to celebrities for more than 15 years. Caleb started his journey as a professionally trained artist with MAC cosmetics, gradually evolving into South Florida’s most sought-after skin guru. In 2018, his expertise didn’t go unnoticed with Miami New Times awarding Caleb the prestigious distinction of Miami’s Best Facial. With a combination of his artistic prowess and technical skincare applications, Caleb exploded on the scene of cosmetic tattooing as an industry leader in the specialty of microblading. It’s no wonder that both newcomers and industry professionals alike fly across the globe to attend his sought-after classes.

Caleb’s on-air presence has been featured with NBC 6 and PBS AllHealth TV, where he focuses on sharing his knowledge to create education and skincare awareness in the community. Allure magazine’s 2018 All About Eyes issue nodded to his microblading talents when they named him the go-to guy in Florida for the wildly popular procedure. Ocean Drive also featured the infamous Gold Standard Facial he and his staff offer that can be drooled over on his Insta, which by the way offers a sneak peek into the inner workings of the studio.

After four years of rapid growth at his skincare studio inside Wynwood’s “it” salon, Junior & Hatter, Mr. McGrew is currently operating out of his state of the art, ten-bed medical spa and education facility located in Miami’s emerging Little River district. Skn Elements offers clinical treatments to his discerning clientele in an unexpectedly hip environment, specializing in accessible skin wellness for humans.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The most exciting location in South Florida? The Beach! But with lots of Sunscreen, a hat and an umbrella of course. We would visit different areas of Miami; South Beach, Little Havana, The Everglades, and of course Miami Shores, and Little River. To eat (our favorite thing to do of course) we would visit Cafe La Trova, Shokudo Miami and Phuc Yea!

Who else deserves some credit and recognition?
Without my team, Skn Elements wouldn’t be what it is. We are a family and this shoutout is for them!

Website: www.sknelements.com

Instagram: @sknelements

Youtube: www.youtube.com/sknelements

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