Meet Rachel Azaroff | Founder & CEO 312 Society

We had the good fortune of connecting with Rachel Azaroff and we’ve shared our conversation below.

Hi Rachel, what habits do you feel play an important role in your life?
Embrace your energy at any point in time and work on something you are energetically motivated to do.

I find when my energy is aligned and I’m in the right headspace, the task or project will flow and be relatively easy and quick.

Each week, I have a set of projects to do and I complete them based on my energy.

For example, yesterday, I was in a content mode and wrote two blog posts and one guide and the content poured out. Another night, I was in an analysis mode and had 20 tabs open doing research and market sizing and was very in the zone on that task.

Other key habits are morning workouts, getting outside every day, eating whole foods and drinking a lot of water. Also only doing in one day what will not tire you for tomorrow.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
312 Society is the platform to discover and plan your 3-12 month nomadic experience. We work with remote workers, sabbatical takers, newly retired people and empty nesters to help them design their lifestyle and build community.

What sets us apart from others is that we serve an emerging space in the market. There is a mature vacation and tourism industry and an established day-to-day living industry–we help people who are looking for that 3-12 month experience of extended travel.

I am most proud of our company culture at 312 Society. We are a diverse and inclusive team with company values of ownership, transparency, growth mindset, keep ideating, be yourself and invest in people.

I am excited about what we are building and our vision to be the go-to solution for anyone who wants a more nomadic, mobile and dynamic lifestyle and the preferred technology for all remote-first employers to support their employees’ lifestyle planning.

312 Society got to where it is today with a large focus on instinct and trusting my gut. When I made a lot of shifts in 2020–leaving Seattle, selling half my stuff, spending a month driving cross-country, finding a mid-term furnished apartment I could work out of, etc.–a lot of people started reaching out asking about how I navigated these decisions and logistics. Between that first-hand interest and tracking market trends, I saw an opportunity. From there, my big focus was 0 to 1 and making incremental progress on the business. I tried different things and measured what resonated and what drove the results we were targeting.

Starting a company is challenging. Some of the big challenges I had were wearing every hat and doing a variety of things that aren’t my background, skillset or interests. I try to have grace with myself and remember that things get easier as you have more exposure to them–they are all muscles to be strengthened.

The biggest lesson I learned from my first six months of 312 Society was to set realistic expectations of myself and the business and have grace with myself. Scaling a company is a marathon, not a sprint.

I want the world to know that 312 Society is here to help them make their extended travel dreams come true. I am a believer in living an exponential life vs. a linear life and we want to make that more accessible to people.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
For coffee, we’d go to Vice City Bean for a cortado and a pastry. Also to the True Baristas Coffee truck.

For brunch, we’d go to the Standard and take in the water views and people-watching.

For lunch, I like going to food halls and would take them to the Lincoln Eatery, TimeOut Market and the Citadel. At Lincoln Eatery, I’m a big fan of Necessary Purveyor and their watermelon sandwich.

For drinks, I love going to the Cleat in Key Biscayne and catching the sunset. Also The ScapeGoat is a great cocktail bar on the beach. And I recently went to Dante’s HiFi in Wynwood and that is now on the shortlist.

For dinner, we’d go to Heartland to have a fire-cooked meal under the twinkle lights and catch live music. My two favorite taco spots are Taquiza in North Beach and La Santa Taqueria in Little River. Also a big fan of the pizza at La Natural and Lucali.

For activities, I love stand-up paddleboarding and would take them to Virginia Key Outdoors Center to stand-up paddleboard and catch the manatees in the lagoon and hopefully some other sealife. I would bring them on my go-to walk over the Rickenbacker Causeway. I’d also take them to the trampoline workout at Shake in the Grove and yoga in the Miami Beach Botanical Garden. We’d go to the beach at Crandon Park and sit under the palm trees and also to South Beach at either South Pointe or the 3rd Street lifeguard stand to people watch and have that South Beach energy.

There is so much great art here. I’d take them to an exhibit or art event too.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate my shoutout to my grandpa, Lewis Azaroff. He is a constant positive presence in my life and one of my biggest cheerleaders.

Website: https://www.312society.com/

Instagram: https://www.instagram.com/312_society/

Linkedin: https://www.linkedin.com/company/312-society

Facebook: https://www.facebook.com/312.society