If not giving up was always the right answer life would be so easy. History shows us that sometimes quitters prosper and sometimes they miss out. Knowing when to quit and when to keep going is one of the most difficult questions and so we asked folks we admire to tell us how they think through this question.

Catherine Morrisey Wilson | Energy Worker, Tarot Reader, & Astrologer

It might sound pie in the sky, but I think if you really love something and it’s an expression of your soul, you never really quit or give it up. I threatened to shut down Conjure in my head so many times (at my staff meetings with myself). What I’ve learned is that the call to quit or give up doesn’t necessarily mean failure, but it is a loud call to transform how the work is being done. Burn out is real, too, especially when we love the damn thing and know it could make a difference in the world. It’s an act of compassion, especially early on when volatility is part of the game, to trust the currents and not shame yourself for minimizing how much attention you give your business. Read more>>

Belchapo | Musician

You don’t give up ever. In life you’re meant to be someone and to find your purpose, and your why. You must keep going and pursue your dreams. Read more>>

Hely Bracho | Film Director

The only thing that you get from giving up is to know that you won’t make it. This is not a race, in life we constantly lose control and grip of reality trying to compete, and we won’t stop to see the things that we have achieved. All great things come after many “failures”, you have the choice to decide to repeat or learn from them, for everybody in 4Kestudios, we only learn and always keep going. Read more>>

JayOrbit | Content creator & illustrator

As corny as it sounds, giving up is not an option for me, living and growing up in poverty helps make certain things very clear, failure is a lot closer than success. Constantly pushing and working hard is a journey and it may take years but when you gain it… You’ll understand the value and also have an incredible amount of respect for your achievements. Giving up is short and easily obtainable, just by walking away or saying “I quit” or “I give up” does the job BUT! That action or those words is not a part of my nature. Read more>>