Often we don’t have to reinvent the wheel to learn something new – we can just ask experts in the field who can draw on their experience to enlighten us. Below, we’ve shared insights insiders from various industries have shared with us.
Luis Ojeda | Crossfit Coach and Project Manager
Eatmore Cakes comes to rewire people’s brains about cakes. The only three things we inherited from the old cake concept are Happiness, Joy, and Delicious because our Super Cake Mixes are not just low in calories but also full of nutrients from the most powerful SuperFoods from mother earth. Eatmore Cakes is coming to change the idea of Cakes are cheat meals and desserts, because our cakes are like a meal with good macros and micronutrients. Read more>>
Marie Torossian | Certified Public Accountant, Chartered Global Management Accountant
I would say that most are unaware the Certified Public Accountants (CPAs) are the “Surgeons for business”! What do I mean by that? CPAs are accountants who have gone through extensive education and experience. They have to pass the Uniform CPA exam (similar to the Bar exam for lawyers or Medical Licensing exam for doctors). They are also required to meet a certain number of continuing education credits (based on their state) to keep their licenses active. As public servants, we are bound to the highest ethical standards! Most CPAs are known as the “number crunchers” and “tax filers,” but we are more than just that! For example, if a business wants to borrow money or is going through an IPO, they call on CPAs to attest to their financials being accurate and reliable for investors. CPAs provide comfort to investors and shareholders. CPAs are called upon as fraud examiners relied upon by attorneys and judges. Read more>>
Jamie Clemens | Co-Owner & Creative Director
Video (as a communication medium) is so much more than the creative – it’s the messaging! Think about the last show or movie you watched and didn’t finish… It wasn’t because it didn’t look amazing or have the money behind it. I’d venture to say it was because you couldn’t connect with the story! It’s no different with video for marketing/advertising… Often times clients want to talk about what’s important to them, but more times than not, that’s not important to their clients…. If you confuse, you’ll lose. Think through how their message can solve a pain point for their client, create a strong narrative around that, THEN build the creative. Fancy camera work alone doesn’t work… Make sure who you hire cares more than you do about the message. Read more>>