We had the good fortune of connecting with ALEX G GUADARRAMA and we’ve shared our conversation below.
Hi ALEX G, how did you come up with the idea for your business?
As a woman I feel we tend to take on so much, and give so much of ourselves. Most of us take care of the household and work full-time jobs and we end up forgetting that we need that ‘me time’, that we need to workout to stay healthy and I saw a lot of my friends become moms and that was all there was to their lives. They no longer tried to look sexy, stay fit or have a girls night, and felt guilty when they invested time in themselves. I’ve always been very active, I still love to dress sexy, even if I’m a mom and a wife, because I remind myself that before all that I’m a woman who needs to feel happy as a woman. This is when I decided to launch my blog–HIIT Like a CHICK, where CHICK stands for Confident, Hip, In Control Knockout. I wanted to share workouts women can do at home and even involve their kids, no matter the age. I wanted to share experiences with them we can all relate to and create a community of women who feel they are worthy giving themselves much needed TLC without the guilt.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I started my career in media back in 2004 as an account executive. I’ve been fortunate to work for several radio and TV stations in South Florida throughout the years. I’ve also had the opportunity to work on the client side when I became the Regional Marketing and Event Director for Beauty Schools of America. During my time there I was asked to write, produce and direct an infomercial for television–something I had no idea about. I took on the task and decided to do my research, watch other infomercials, learn how to write one thanks to Google, provide scripts for everyone participating and give my camera crew the direction and vision we had for the end product. The ones I took on were a success and it gave me the confidence that I could take on any challenge and turn it into a learning experience and a skill. Up until recently I had the amazing opportunity to become an on-air talent for iHeart’s ‘Tu 949’. Although I had been working in media for many years I had never been on the mic on a full-time basis. Full of fear and hope I decided to rise to the challenge. I started out on the morning show where I definitely felt like I didn’t fit in. Everyone was so experienced and good that it made me feel intimidated and I just wasn’t able to showcase everything I was capable of doing, nevertheless I took notes on everything I saw happen behind the scenes and learned so much from it. It wasn’t until I was given my own afternoon show that I was able to shine. I knew exactly how to produce the show, create content and speak to the audience in a very genuine way that made my co-host and I connect with them. I was able to be myself 100% and share my funny and vulnerable side. I was also able to transmit my uplifting personality with confidence. Ozzi Muniz (my co-host) and I laughed our asses off every day during that show and created something magical. Our show would rank between #1 and #2 in our respective demos and once again I learned that the most difficult tasks we are given can be blessings in disguise and ALWAYS a learning opportunity. We loved our time together at iHeart, but as people in the media industry know, things can change very unexpectedly and our contract was cut short. After I was let go I had my pity-party and began reading a bunch of motivational and self-growth books, along with a few erotic novels here and there (which is great for entertainment), which is when I realized I had to start my blog. Many women would often DM me asking me for tips on working out, eating and relationship advice, since I can proudly say my husband and I have been together in a solid marriage for 15 years. My blog was a place to let my creativity grow, empower other women, share relatable experiences, support them and remind them that they are Confident Hip In Control Knockouts who need to give themselves TLC when necessary and no matter what, especially if they were moms, they needed to stay sexy AF!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
South Florida is such a melting pot and that is what makes us unique and fun. Wynwood is always a great option where they can take vivid and colorful pictures with all of its artistic walls and eclectic influence. The legendary Joe’s Stone Crabs is one of my favorite spots for dinner along with Papi’s steak and the Versace Mansion. On a more low-key day we would visit Vienna Cafe in Cooper City and make reservations for High-Tea while listening to the talented pianist who plays at the restaurant on the weekends. The place is beautiful and their staff is always so friendly with the best happy-hour specials on Fridays. Brimstone at the Pembroke Garden Shops has an awesome outdoor sitting area with live music on Fridays and Saturdays (before COVID) where you can have a delicious meal, cocktails and get up and dance right by your table or close to where the band plays all of the upbeat hits that will get you moving. Davie has beautiful farms where you can enjoy a horseback riding experience in a group of friends and just get out of the ordinary. Oleta River State Park is one of my faves as an avid mountain-biker. Their trails are so much fun and challenging and offer a great way to torch some calories while still enjoying yourself. They also rent the bikes so that’s a plus. After we do some trails we would go canoeing or paddle-boarding to cool off and finish the day by laying out at the park’s beach. Sunday brunch is a must when coming to Miami and there are so many different choices. I love Tap 42 in Midtown, Barseco, The Wharf and Dolores But Call me Lolita. Anything with good food, great drink specials and music is my vibe!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I am very lucky to have several women in my life who I look up to for several reasons. First and foremost my sister, Veronica Salazar. She is a pharmacist at Jackson who is tenacious, dedicated and has the power and discipline of persistence. Vero never gave up in spite of encountering many hurdles on her journey to becoming a pharmacist and even now as she faces the challenges of COVID-19 with her patients at the hospital. I am also blessed to have amazing friends like Angelina Rosario, the DOS for Cox Media Group who has taught me the power of faith, God and to view every setback in your life as a stepping stone. There is always a lesson to learn about everything we face in our lives, in particular during our darkest hours. My radio sister, Gigi Diaz, on-air personality at iHeart Radio. Gigi has pushed me hard to complete my projects and be a better version of me as an entrepreneur. She is always so willing to help me with anything I ask her for and then spams my texts and email with an overload of information I need to get started or finish. She’s better than Google when it comes to helping me out. I also have my best friend, Marcela Matallana. We’ve been best friends since the age of 14. Marcela is the one who is usually ready to go along with my crazy ideas. She’s the type you would take on an adventure to stalk an ex or just go drinking with, over a broken heart or a celebration where you’d both end up dancing on top of tables. And since we are in the subject of those who motivate you, there is nothing like a good book with exceptional teachings from motivators like John Maxwell–my favorite author when it comes to staying on your A-game, productive, encouraged and always learning from him to implement habits and strategies for success. Another one I love is Elizabeth Gilbert, and her book “Big Magic” which is the book that really gave me the courage to start my blog, so it’s an absolute must-read.