We had the good fortune of connecting with Beatriz Torres and we’ve shared our conversation below.
Hi Beatriz, why did you decide to pursue a creative path?
I breathe and eat creativity since I was born. But my final push was when my male college counselor told me the creative field was for men. I went to college in Barcelona and I graduated in Advertising. When you finish your degree you can choose to go down a more marketing and accounts route or the creative route. When I went to talk to my counselor I wanted advice on wether I should become a copywriter or an art director. However, he suggested a different path in advertising as in his own words “Women work in accounts in advertising agencies since CEOs are all men and they want women selling to them. However they’ll only trust another men when it comes to coming up with their campaigns”. Some years later, I became an award-winning female Creative Director.
At the end of the day, had I not talked to him I would have still chosen the creative path. He just gave me another great good reason to do so.
Alright, so let’s move onto what keeps you busy professionally?
I am a Creative Director who moved from Barcelona to Miami to pursue my career. I came by myself, leaving all my family and friends. All my life, I’ve loved taking risks so I didn’t hesitate when the opportunity presented. I came as a junior and became a Director years later. How did I do it? By failing a lot! In creativity you win a lot but you fail a lot too. And I’d say failing makes you grow even more than winning, as long as you don’t get stuck mourning an idea or a project.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love a bit of adventure plus I always like seeing my visitor’s faces when they come across an alligator! So, I’d take them to Jupiter’s Jonathan Dickinson Park to go kayaking among alligators. I’d also take them to he abandoned zoo in Key Biscayne, if you are lucky you get to see a lot of animals. For food, I’d take them to Tigre or Boia de. I’d visit ICA, Rubell museum and Super Blue.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The same way I didn’t have the best mentor in college, I’ve had the best ones at my current agency Alma. Thanks Alvar and Luis Miguel for making me believe in myself.
Instagram: @bea_torres / @theoffwhitestore