We had the good fortune of connecting with Beverly Charles and we’ve shared our conversation below.

Hi Beverly, what do you attribute your success to?
Quality, Integrity & Transparency are the utmost important factors behind my success & the success of my brand. As an individual I live by these three very important words. It is also very imperative for me to also instill these same three words in the fabric of my brand. It is my belief that Quality, Integrity & Transparency is the standard by which we live by & by which every brand should strive for. With these factors at the forefront of my brand and livelihood it reminds me daily to never cut corners. Lead my brand with integrity and transparency. Give everything I do or set my mind to one thousand percent of my undivided focus to produce the best quality experience and service. Behind my brand I strive for quality guest services, quality experiences, quality products and quality workmanship. I put my best foot forward, even on the days where my hands want to cramp up or my back/legs wants to give out. I want to always provide my Loc Royals with a memorable feeling where they will always remember the quality of my brand.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My journey to becoming who I am and standing in my purpose as a loctician & future educator has been a very long road with many turns, detours and setbacks to arrive at my final destination. I have always loved hair and knew from an early age that I wanted to adorn the crowns of my people with healthy tresses. My earliest memory of doing hair was at the age of 8 and I have been doing hair ever since. I found ways to apply relaxers, weaves, braids in a way to protect the integrity of my clients hair and keeping it healthy, while retaining length. I absolutely loved it! I am my happiest doing hair. The joy on my clients faces once our styling session were completed brought a sense of accomplishment for me. I realized then that adorning our crowns entailed much more than just getting a new hair-do. It was a whole new embodiment of a new attitude, it is the connection between you and your client, it is the therapy sessions, it is healing, the let me get away from the stress & worries and getting into this relaxed environment. There is so much that goes into it and I welcomed it all. Keep in mind that I always knew what I wanted to become as a child. I knew hair was my first love, but coming from a Caribbean background ( Haitian) being a hair dresser was NOT the acceptable profession to go in to. It was not deemed to be the path that was set and wanted for me. Regardless, I knew what I wanted and when I was in my senior year of high school instead of applying to colleges, I was looking into cosmetology schools….everything was set in my mind….. or so I thought. I ended up in college instead to pursue whatever I kept changing my major to. What can I say?! It was not what I or my heart wanted. I am sure many can relate. Let us fast forward to present day B Quality Locs, LLC… Listen!!! I took my favorite hobby/side hustle and turned it into my full-time brand! I went from the health field to hair & have not looked back. It took faith, gumption and a strong supportive group of family and friends to take the steps to be who I have always wanted to be. The road has not been easy and I understand that it may get bumpy along the way, but I am willing to stick the course and readjust as needed. B Quality Locs, LLC is dedicated to bringing healthy hair, customer care and integrity back to the forefront of our industry. My company is based on being clear, concise & transparent with the health of our clients locs/hair at the center of it all. I have developed a system to inform, acclimate, blueprint, Implement and repeat for optimal service and experience. We do not believe in double booking because each client deserves to feel like they are the only one… everyone gets the VIP service. We also carry products in our B Quality Locs Lab such as our Loc Hydrating Refresher (Rose Water), Essential Growth Oil, Negasi (meaning Royalty) Satin Bonnets all handmade to carry on the regimen of what is taught in the chair. The goal is to not only provide information and technique behind the chair, but to also teach others in a class environment. I do not want to keep all that I do to myself. I want to eventually teach others.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am from Florida, by way of Ft. Lauderdale and a self proclaimed homebody. Yet, when I do venture out I prefer intimate spots to hang. I love having brunch at The Alchemist! Their Chef’s Breakfast with the hashed brown waffles are mouth watering delicious. Nikki Beach also has an amazing brunch that has a wide array of food. When all of my out of town seafood eating friends are here, we love eating at Sista Sara’s. Water Parks, Beaches and the movies are all my go to’s. I have kids and they are my best buddies to hang out with. We are pretty chill and laid back, with a surge of adventure on the side.

Who else deserves some credit and recognition?
I know this may sound cliché, but nothing may be further from the truth. I will not be who and where I am, if not for my super supportive loving family, friends, Juline & Loc Royals. The thought of their out pouring of love and support I receive to propel and elevate me to be the best version of myself is indescribable. Mommy, you have sacrificed so much and never allow me to give up. You have showed me unconditional love every step of the way. You have instilled an unwavering confidence in me, that shows in my body of work. J’e taime Mommy! Kaleb and Mahlia… you two are my reason for everything I strive to accomplish. Thank you for being by side every step of the way. Thank you for your blunt honesty. For pushing and helping mommy with all her projects and for tucking me in at night. I love you so much…. to infinity and beyond. To my siblings Ricardo, Kiana & Ben I love you. Thank you for taking care of your niece and nephew when I had to work long days. Thank you for speaking life into me and every endeavor I set out to conquer. Mommy has raised us to be each other’s keepers forever and always & we will always be. Cathy, Melanie, Herlande, Herica & Pierre-Denis where would I be without you? Thank you for all do!!! I love you all! To my MAFIA family, you know who you are! I love you all! The support is unmatched. Cousins for life! To my Loc Royals, thank you for choosing me & allowing me to adjust your crowns!

Website: www.BQualityLocsLab.com
Instagram: https://www.instagram.com/bqualitylocs/
Linkedin: Beverly Charles
Twitter: https://twitter.com/BQualityLocs
Facebook: https://www.facebook.com/BQualityLocs
Youtube: https://www.youtube.com/channel/UCx1gSr2oJdcdoAo3BvuM-MA
Other: https://www.instagram.com/bqualitylocslab/

Image Credits
Photography: PyerDuhnee MUA: Beaute Par Daphnie

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