We had the good fortune of connecting with Cassandra Fitter and we’ve shared our conversation below.

Hi Cassandra, what was your thought process behind starting your own business?
In the beginning stages of each chapter while bringing my business baby to life mainly positive thoughts crossed my mind before, during and after starting my own fitness coaching business Fitter LLC. Some included understanding I have a limitless potential to reach new heights of success while simultaneously making a positive impact transforming the minds, bodies and spirits of others. I knew it would mean opting to take the road less traveled, but I quickly realized that it would all be worth it. I quickly realized that taking the risk of betting on myself, working day in and day out creating a future I was proud of would make me genuinely passionate about getting up to put in the work daily on my dreams.

If I gave up on the idea of creating a legacy that fulfilled me only to work hard to make others businesses thrive I knew I would’ve spent the rest of my life wondering “what if.” So instead of wondering what I was capable of, I began to take inspired action doing all the things I felt were necessary to start my very own business. I’ve bought courses teaching me valuable lessons to learn how to create systems and seamless processes, hired a few business coaches (honestly teaching me more than university did) boosting my business confidence in the process. Daily I continuously make an effort to grow in all areas of life consuming podcasts, reading books, collaborating with amazing like minded people in my industry who’ve grown to become some of my closest friends.

No matter how many people I’ve had doubt my potential, make fun of me for doing something different, talk behind my back saying I’ll never make my big goals happen; I never gave up on myself.
Dreams simply do not work unless you do. They don’t work unless you commit to eliminating the negative noise from toxic people, environments and negative thoughts not serving your highest good. You must turn up not on the weekends when there’s work to be done, but instead turn up your good vibes and energy several notches to attract exactly what it is you want. My goal with this message and my story is to inspire others to take massive action on what they actually enjoy doing, bringing their future to new levels of growth they didn’t know were possible; and to leave a beautifully bold impact on society with the talented gifts they were blessed with.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Belief behind what makes your brand and business stand out, backed by proof of happy and thriving clients is a true testament of a solid business. I’m most proud of the moments when clients message me personally with their excitement after passing plateaus they couldn’t alone, photos of them fitting into that new pair of smaller sized jeans, rocking a bikini at the beach confidently.

My mission is to help women feel as beautiful, healthy and energetic on the inside as much as they are happier and more confident as the reflection they see staring back at them on the outside.

One of the biggest lessons I’ve learned is that you must not quit on yourself. As hard as some days are that you just want to throw in the towel because some months are slower than others, or your Facebook ad account gets banned for no reason, or you hear people talking smack behind your back, I never gave up. You must have your own back before anyone else does because sometimes others will leave you however you get to be your biggest fan no matter what. In the long run you will attract what you believe you deserve. Manifest what you want while actually working intentionally for it.

I want the world to know it is more than ok to strive for excellence and not settle for a mediocre body mindset, and lifestyle that doesn’t fuel their happiness. Fitter LLC was created to teach women around the world that investing in their health is one of the best decisions they could ever make, because I teach them sustainable heathy lifestyle habits through customized plans, and unlimited accountability support to set them up for success on their health and fitness journey.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is great because my best friend actually did come to visit me in town and we went to some fun unique spots. I would highly recommend Brickell City Center or Bayside for shops and restaurants around a fun atmosphere. For dining their are so many great spots it’s hard to choose just one however for starters I would say checkout Moxie’s for lunch, on the rooftop of Sugar for drinks, Barsecco for a fun vibe especially if you’re into hookah, Mr. Jones for clubbing. You will always find something to do in Miami, the important part is to make the most of every moment soaking in the rays of the sunshine state while surrounding yourself with great people, food, drinks and incredible culture.

Who else deserves some credit and recognition?
I cannot say I’m 100% self made because the truth is I had help from so many incredible people along the way. I would like to thank my parents for their tough love, and having my back while I started my business even though they didn’t fully understand or totally agree at first which fueled me to want more out of life. One of my closest friends Dale Parducci, you taught me how to be strong and chase after what I want with everything I had, learning for hours on end about Clickfunnels, business strategies, and realizing the sky is the limit for both of us. I appreciate your support so much.
To my business coaches Hansika Silva, Sarah Saffari and Em Haas; thank you for coaching me through one of the most difficult years of my life. What you’ve taught me has inspired me to create the business I always wanted to help improve the lives of others along the way.
To Tatiana Gema for being there as a forever friend who was there every step of the way with encouraging compliments, constructive criticism, tips to help both of us thrive. So grateful for our boss babe business talks.
Reading and listening to various podcasts along the way from Gary Vaynerchuk to Tony Robbins. I’m forever grateful to each one of you for helping me put together what brings me true fulfillment in life, Fitter LLC.

Website: https://fitterlifestyleacademy.teachable.com/

Instagram: @missfitter

Facebook: https://www.facebook.com/groups/2548175032068719/?ref=share

Image Credits
Photographers: @larrycastillophotography @rgmphotography

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