We had the good fortune of connecting with CHANAN AVERBUCH and we’ve shared our conversation below.
Hi CHANAN, is there something that you feel is most responsible for your success?
Typically, people define success purely based on the material accumulation. At my tenure at Prime View, I have always measured by personal success by year over year growth. For instance, how do we enter a very sought after market vertical and compete without loosing market share in a different vertical? Ultimately, the key to my personal growth and the brand has been our focus to achieve excellence every step of the way.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Nothing about business is ever easy. As we all know, behind every successful person there’s a lot of unsuccessful years. On a global level, Primeview was always known for military and control rooms. However, in classified environments it is very hard to have brand recognition because everything is about being behind the scenes. That all changed in 2013, when Primeview entered the big stage of broadcast studios in the U.S.. with the launch of our video wall display technology at ESPN’s Sports Center. As a project based manufacturer, we always knew that our reliability was special and helped us become a trusted source in the defense and military markets. But only with the broadcast eyes pointing out to us our superior color uniformity did we realize our true calling. Additionally, in a commodity based environment, price is only an issue in absence of value. Today, Primeview is uniquely positioned with superior colors and unmatched reliability for both indoor and outdoor environments.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In efforts to diversify our business concentration in the Northeast and West coast, I spent the better part of 5 years developing the Midwest and Southeast. Traveling the highways in Kansas , cotton fields in Alabama and wind turbines in Oklahoma, you begin to appreciate the vastness of America and the different types of people you interact with. While California is certainly beautiful, the value of handshake and smile in the Midwest and South is unparalleled. The new food and scenic routes are always nice, but it is always about the interaction with new partners that really make things exciting. Looking at things now in 2021, I realize how blessed Primeview was in 2020 with incredible diversification of clients, markets and territories that allowed us to be wildly successful despite the Covid19 pandemic.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
When I was studying Finance in NY, my professor always stressed the importance of readiness for the task on-hand. However, as I progressed in my career path, it was more about the ability to adapt and solve problems on the fly…often known as experience. From my early travel oversees in Asia, I learned that even if you nail down the manufacturing process, logistics can have a meltdown. Then even when your logistics are running seamlessly, things can go wrong in the field. At the end, we all want to be people that are always ready for what lies ahead of us, but ultimately it is how we make minor or even drastic adjustments in uncharted territories that really define what we can become.