We had the good fortune of connecting with Chanel Segura and we’ve shared our conversation below.
Hi Chanel, is there a quote or affirmation that’s meaningful to you?
Affirmations: it’s the little things that are the big things. You can tie it back to Habb and the insipiration to create an online boutique that is accessible and curated with pieces that individually bring joy. A t-shirt with a little ruffle, or earrings with parrots… you fill this in with things that reflect Habb.
Even on a bad day, there’s always a little something that can turn the moment around.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Shop Habb is an online retailer offering clothes made for every woman. We believe in providing effortless, fashionable styles that allow you to set your own trends and express your personality. We are obsessed with finding pieces that become “must haves” in your wardrobe. We encourage you to love what you wear but most importantly love yourself in it – because style is not defined by what you wear, but by how you wear it.
OUR BRAND NAME: A STORY OF ROOTS + LOVE.
That rush of powerful emotions unlike any other can only be love. We feel it for all kinds of things and it shows up in all kinds of ways. And when it does – it’s unmistakable!
When finding a name for our boutique it was important to incorporate roots + love.
In Arabic, Habb is the general word for “love”. You might recognize it as the root of Arabic terms of endearment habib and habibi or “my love,” “beloved” or “most loved.”
Deciding to take the leap to launch Habb was decades in the making. I face challenges daily but it only pushes me to research more, learn, test and keep trying. And of course asking for help. I am constantly reading, researching, setting up meetings and asking questions. I challenge myself to do things I never dreamt I would be doing – like launching a website. Thank goodness for templates.
I am so lucky to have an amazing support system and mentors who believe I can do great things. Plus, 20 years building brands for clients helped a little. (insert wink)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We all have that person in our lives that always says “ah what the heck, buy it!” Mom always told me “buy the dress, buy the shoes… and hide the bags!” In fact, she was the get it, do it, try it, go for it… because what better time than now?!
My mom worked full time, ran a household for a family of six, made dinner every night, always made sure we had everything we needed and the things we didn’t know we wanted. Mom always said yes and was optimistic until the end.
She is my forever shopping partner and the love and inspiration behind Habb. I wish she was here so I could say: look mom, I bought all the dresses and shoes and bags and much more!
Luca Martinez Photography