We had the good fortune of connecting with Chelsea, the owner of Crackers & Milk and we’ve shared our conversation below.
Hi Chelsea, what role has risk played in your life or career?
Taking risks is something that can be really scary and difficult to do, but I think it’s a necessary part of life. In my opinion, if you don’t take risks, you won’t grow. Taking risks has played a huge part in my life and career as a small business owner. Leaving my corporate job to stay home & start a business was terrifying. It was a huge leap of faith. I had absolutely NO idea what I was doing, or where to start, but I knew I had to do it for my own happiness. So I took a big risk, learned how to make shirts, opened an Etsy shop, and I’ve just kept growing & going forward since then. Even now, 4 years later, I continue to take risks daily. Buying inventory, releasing a new product, putting myself out there on social media – it’s all scary but it’s worth it.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is focused on made to order apparel (t-shirts, sweatshirts, tote bags, etc.) I print everything myself in my bedroom/office. I’m really proud of myself for that, and I think that’s what sets me apart from other small shirt businesses. I truly care so much about the quality of my items and the happiness of my customers. My designs are mostly related to things I’m interested in, such as true crime, mental health, and the idea of “doing my best”. Another thing I love about my business is that I am able to use my small platform & obsession with true crime as a way to raise awareness to issues that are important to me, such as missing children, ending the backlog of untested rape kits, & bringing attention to the amount of women killed by men each day. I just truly want to make a difference, somehow. Crackers & Milk is so much more than a small shirt business. I’d love to be able to grow it into something much bigger.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m going to be perfectly honest – with two kids & the pandemic, I don’t get out much! But if I were able to spend the week doing nothing but fun things, I’d probably go to places like the Plaza & the Paseo district. They’re both in Oklahoma City and are known for being the “artsy” districts. There are always cool art shows going on, live music, or something fun. Not to mention there are a ton of really cool & delicious restaurants in the area. In Norman, a little closer to where I live, there are a lot of cool little shops and places to eat on the OU campus. There’s also a locally owned small hot dog shop called Spirals and it’s my new favorite place. I highly recommend it. Oh yeah, and we’d have to go to a Thunder game. No matter where you sit, it’s always a blast & what’s better than watching basketball while eating those awesome concession stand nachos?
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I obviously have to shout out my husband, Jeremy. He has been 100% supportive of me and my business since day one. He never doubts my choices or questions what I’m doing. He believes in me and helps me do whatever he can to make sure I achieve my goals and continue to follow this dream of being a successful business owner. I also want to shout out my kids because they are my co-workers, my photographers, my shirt folders, and they keep me motivated to keep pushing forward even when things are difficult.