We had the good fortune of connecting with Cindy Urena and we’ve shared our conversation below.

Hi Cindy, can you talk to us a bit about the social impact of your business?
As a service provider with a niche in the Latinx community, I am servicing my community the best way I know how. I apply the skills and knowledge I’ve gathered over the years and help Latinx entrepreneurs grow their businesses. I’m a faithful believer in that ‘if one of us makes it, we all make it.’ Nothing makes me happier than helping a fellow Latino(a) succeed because I know the difference that makes in our community at large.

What should our readers know about your business?
I am the CEO and founder of The Virtual Affiliate Services, a service-based company that helps Latinx owned businesses build brand awareness and increase sales through the power of social media. I am not only proud of being able to help small business owners and entrepreneurs grow their social media accounts organically while driving traffic to their websites, but being able to give them their time back so they can enjoy the fruits of their labor. Getting to where I am today was not an easy feat, with a 10+ year career in Corporate role(s), I have experienced many challenges and roadblocks but ultimately my passion and growth has outweighed any of that. It is because of my career that I was able to confidently launch and grow my very own business.

The most important lesson that I’ve learned along the way is the importance of putting your best foot forward and staying authentically you. It’s easy to get wrapped up in what you think you should be to “get ahead” but your true power lies in your authenticity – and in the long run, THAT will pay off.

I am someone that cares deeply about making an impact, which is why The Virtual Affiliate Services was born. I couldn’t think of a better way to do that, than to apply my skills to help others grow their businesses so they can create a legacy and generational wealth for their loved ones!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Some of my favorite spots in the city are: Amara at Paraiso for brunch, the Salty Donut for a lazy Sunday morning breakfast, Sugar for a happy hour with killer views, and Komodo for dinner. For a night out in the town I love the Dirty Rabbit – it has all the right party vibes!

Who else deserves some credit and recognition?
I want to shoutout all the bada**, inspiring and empowering women that have helped me grow over the years. We are stronger together.

Website: www.tva-services.com

Instagram: @thevirtualaffiliate

Facebook: https://www.facebook.com/TheVirtualAffiliate

Other: Email: cindyurena@tva-services.com

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