We had the good fortune of connecting with Coco Reedy and we’ve shared our conversation below.

Hi Coco, we’d love to hear more about how you thought about starting your own business?
My main objective when starting YA YA & Company was that I wanted autonomy over my life. I had greeted my talents and passions with an eager heart and knew that I wanted the opportunity to work on my craft every day. I felt most like myself with my hands hard at work creating creating jewelry. Those that are closest to me would say that I am more of a free flowing person, owning my own business provided the opportunity to live whimsically. Freedom personified, for me, was and is designing and creating jewelry. I knew that if I started my own business and set a lifestyle to be directed by my own passions and truths I would feel freedom and know happiness while evolving with my craft.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My art explores traditional craft and modern day practices, while paying homage to my Native American ancestors. I am most proud that I have cultivated and sustained this process all on my own during a very difficult time in my life. The gifts that have flourished from this business have allowed me to design and create pieces that exemplify my truest self. Soon, I will be launching a wedding line that completes the first chapter of my journey from the dark to the light. Starting YA YA and Company was simple because it was exactly what I was meant to do. My pops always said, “whatever you do, make sure you do it all the way” and that’s what I’ve learned from this, you have to hit the grass and don’t stop running. Nourish it. Love it. Hold it tight.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

When my boyfriend and I aren’t on our live aboard sailboat in Coconut Grove we enjoy walking the murals in Wynwood, enjoying a bottle of wine in the courtyard at Lagniappe, sharing tres leches at 27 restaurant and bar, and spending hours in the ocean.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I come from a long line of creatives, movers, shakers and hard workers. It’s in my blood to chase passion and to live wildly and authentically. Family has not only been an inspirational force in my life but they have been there to guide me through the struggles and to smile with me in celebration of my accomplishments.

Specifically, my dad has taught me to live a purposeful and authentic life, that grit and a joyous heart can elevate you to your truest form.

My cousin, Jess Reedy, an artist herself, pathed the road for me as a creative by encouraging me to work on my art and craft and creating space for me to do so. Her energy for life and her art is ever inspiring to me.

Website: yayacompany.com

Instagram: yaya_and_company

Image Credits
Emerson Day Claire Schneider

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.