We had the good fortune of connecting with Connor O’Brien and we’ve shared our conversation below.
Hi Connor, what role has risk played in your life or career?
There are two words that have saved us from countless hours of wasted time and energy. These two words have allowed The Collection Media to engage in unique opportunities that we otherwise would never have discovered. And in 2020 these two words: imperfect action, became our battle cry in the midst of a wild year. Imperfect action is what we take when risk is involved because sometimes – actually, most times – it is better to take action than get stuck in worry and doubt. There was already enough worry and doubt in 2020. We knew that in order to truly make a scene, we couldn’t afford to feel stuck anymore.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The Collection Media exists to make a scene through compelling advertisements and high quality video work. Our passion is to create experiences that move people to take action in confidence. We believe that the greatest way to accomplish this is through empathy. We’ve found that authentic empathy is not just something that you can turn on and off, it is a shared experience and feeling. This is one of the beautiful aspects of what can be accomplished through great storytelling. The way that we create a compelling advertisement that is able to communicate a business’ vision to it’s clients, is through a creating a custom experience from the idea.. to the musical scoring of the video that is always made in-house.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Lakeland offers a great downtown experience nowadays! Lakeland is home to top-ranking outdoor parks and lakeside gardens right across from The Joinery, a large food-hall that offers several different styles of food and beverages. You can find unique boutiques and shops that provide completely original experiences such as Twenty Seven, Scout & Tag. Local favorites such as Concord Coffee, Black & Brew, Born & Bread can be easily located due to the lines that form outside their doors. Home to several disc golf courses and outdoor experiences, Lakeland is full of gems to stumble upon and lose yourself within.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Twenty Seven, a lifestyle brand in Lakeland that was created out of the need for more peace and joy in the midst of the grey of dealing with mental illnesses and anxiety. Jenna is the owner and her art is spotted throughout the whole store, reminding us of the truth about our uniqueness and abilities.