We had the good fortune of connecting with Diana Hernandez and we’ve shared our conversation below.
Hi Diana, what role has risk played in your life or career?
I believe what we call risk is not trusting our instinct, the possibility of something bad happening and the uncertainty about the effects it will have. But in order to achieve anything in life we must take risk and trust our own instinct … risk plays a major role in everyone’s life, and we do so in any chance we take on betting on something we strongly believe in. The biggest risk I’ve taken was designing the life I wanted, doing what I love. When I became a mother, I was not ready to let go off my career, yet I still wanted to be there for my daughter. Therefore, I decided to take the leap and become independent created my own company, D’knack For Design and started my venture. A venture that landed me the opportunity to become partner and designer for The Spot Barbershop cross over to the beauty industry and launch Blos Roses. Progress always involves risks.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Industrial designer by trade. started my creative journey in the toy industry. Over the years, I’ve had the opportunity to work on a number of incredible projects that have allowed me to grow and establish my self within this competitive industry. From packaging, branding, product development, commercial space design, home furnishings and interiors. … Design is what I do! I would say it has been easy just because I’m pretty lucky to have found a career that I love so much. Most people never get to experience that feeling. Creating something that didn’t previously exist is intoxicating and addictive. First there’s an idea, then over time it turns into this amazing thing that exists, and you are its creator. Once you’ve been bitten by the design bug, you’re a lifer. Thats what I’m most proud off: I will never forget the first time one of my designs hit the shelves. Walking down the aisle of ToyRus with so much pride “I CREATED THAT.” Why did I choose design? You get to use your brain for much more than just filling in spreadsheets or firing off emails all day. Problem-solving is one of the most important skills for a designer, as you’ll spend your days working out the best ways to communicate important messages in visual form. I’ve learned as a designer you pick up new tips and tricks and find new tools every single day. Trends change, new tech is created, new languages are written, tools are enhanced & tools disappear. You have to enjoy being a life long learner to survive in the design profession. Results do not come instantly. What you create in the beginning won’t be your best work. In fact you are going to hate it. Even if you were a seasoned designer with over 10 years experience, getting it right the first time would be pure chance. Design is an incremental process. It takes years acquire good taste. What’s going to make you grind out those designs in the early days will be your curiosity and insatiable thirst for solving problems. I would love for the world to understand design and its value. We do not solely exist to make things pretty. We do not solely exist to move shapes around on a screen. We do not solely exist to ‘make logos bigger’ or ‘add drop shadows’ (although we do that every now and then). We solve problems within the range of social boundaries, we create delightful experiences. We embrace this line of thinking because all of the most innovative creations have come from designers making impossible things exist. I would love the world to know that it was a woman who transformed the the landscape of the barbering industry, found a gap in the beauty industry where high quality and time where disconnected. Creating the first HOUR GLAM salon station for Blos Roses inspires woman to pursue their dreams. You can juggle motherhood while running and business and be great at both.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Friday: We would start by catching up at The Cheese Course … perfect setting for a girls night! Saturday : You must hit the beach or pool once you are in Miami, and the perfect place would be SOHO Beach House followed by lunch at Cecconi’s. Saturdays are for dancing … my fav dinner and live music is La Trova!!! Sunday: Brunch at JOIA Beach new but WOW… loving the setting and food perfect Sunday ambience.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to The Spot Barbershop founders JC & Fredis Perdomo ever since I have been part of The Spot, I found myself evolving both with respect to my career as well as a person. I would like to thank you for all that you have done for me. I’m grateful to you for trusting my creative vision. and allowing me to transform the barbershop landscape in Florida. Thank you both for your determination & dedication. To our Spot partners, I’m honored to be in business with all of you and excited for what is to come. Thank you to my co-founder Karolyn Henao for the trust, the belief that we will deliver an amazing concept. To my family, I couldn’t do this without you! And thank you GOD for so many blessings #GodIsGood
Instagram: @blosroses @thespotbarbershop @dknackfordesign
Linkedin: Blos Roses
Facebook: Blos Roses
Yelp: Blos Roses
Julian Loaiza – Magnofilms Redeye Photography