We had the good fortune of connecting with Diego Orlandini and we’ve shared our conversation below.
Hi Diego, can you walk us through the thought-process of starting your business?
When I created AimfulBooks.com, the idea originated from a long-held dream of contributing to our global community with an artistic endeavor. I wanted to create products that benefited society. I didn’t know what it would be at first until the strong street art influence, while I lived in Miami, inspired me to combine my skills with the skills of hundreds of visual artists, and integrate them into street art coloring books. These books became my contribution to society and the reason why I started a business in the first place.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Now that AimfulBooks.com is well established, I have turned my attention to my creative side, exploring other mediums of communicating. I am currently writing a series novel about self-discovery, lost love, and adventure (You can learn more about the books at dorlandini.com). I’m excited about that since it’s a story I’ve been wanting to tell for many years. It is not easy. I’ve had to shut down from most of the world’s distractions for a long, long time in order to organize my thoughts. In a way, the world lockdown has forced me to stay still and dive deep into this project. Well, I am here to share and experience. I’ve been very fortunate to run into amazing people and I look forward to reconnecting with so many, and hopefully through my work, bring a bit of my experience into the lives of others.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
That’s a challenging question. I’ve lived in many places over the last few years. I’m currently in Argentina during one of the longest lockdowns in the world, so there aren’t many places to go to. I enjoy going to the nearby parks that look like forests. Spring is in full swing now, so it’s nice to extend a blanket under a tree, drink some mate like the locals and read a book—or write a book 😉 I would recommend that to anybody wherever they are—always with the necessary precautions since we are still living in uncertain times.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My dear friend Robyn Baltuch was there to help me and cheer me on from day one. Without her support, I could have not managed all the initial complications during the initial launch. As an event planner extraordinaire, she helped me organize and run various events to spread Aimful Books mission.
Linkedin: Diego Orlandini