We had the good fortune of connecting with Dr. Alex Osorio and we’ve shared our conversation below.

Hi Dr. Alex, how do you think about risk?
The official opening day of the Optimum Spine office was also the first day of the mandatory lockdown in Miami. I had all these plans to open my doors and build a business from scratch and we were forced to close because of the pandemic. It was an uncertain time since nobody wanted to leave their homes and we had to cancel all the appointments. There was a lot of confusion with local officials as to what businesses could remain open and how to safely do so. When we were able to reopen I had pretty much spent the budget on construction to open the new office. Permits, licenses, remodeling…ate up all the savings I had to start this new business from the ground up over the course of a year. Then we were finally able to open in March, we paid rent and all the expenses and invested what money was coming in on marketing. Everyone was saying not to do it, that it was crazy to spend money on marketing since things were so uncertain. But I went all in to trust the process. I was betting on my vision and was able to see some results and kept investing in computers for the front desk and started preparing for the growth that we projected. I even hired employees thinking in the long term without being certain of what the revenues would be. My entire business was built around risk taking, but when you believe in yourself and decide to pursue your dreams, you have to go for it and be all in 200%.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Optimum Spine & Wellness is a full-service concierge practice that provides patients with personalized care and attention through state-of-the-art technology and premier clinic amenities to alleviate pain, promote healing and prevent illness without the excuses of not having time for routine chiropractic care. This 360-holistic approach, led by Dr. Alex Osorio and his team, was designed to complement the hectic lifestyles of athletes, celebrities and professionals and to help them reach their optimal potential outside the confines of traditional medicine. Focusing on wellness and prevention, Optimum Spine & Wellness centers on a lifestyle management approach that includes chiropractic care, nutrition, stress management and physical activity to help clients reach their health goals. As part of his concierge practice, Dr. Alex Osorio offers 24/7 doctor access, same-day appointments, preventive and holistic services and cutting-edge technologies from his hand-picked team at Optimum Spine & Wellness. OSW adapts to the patient’s lifestyle to provide concierge services in-office, home or virtually by Skype or phone. Services Offered: Optimum Spine & Wellness helps patients move toward a healthier lifestyle naturally by providing a one-stop approach to all the services custom tailored around the patient’s work and travel schedules. Treatments include: • Chiropractic Care: Taking the lead, Dr. Osorio will take a deep dive into all aspects of patient’s health history and current challenges to design a custom holistic plan to support success with key lifestyle practices that will elevate health and promote healing. • Nutrition: Our goal is to make eating a nutritious, delicious, and stress-free experience. Our licensed dietitian will create a personal plan tailored to every client’s unique needs to help you make informed nutritional decisions that leads to sustainable changes, including grocery list, grocery shopping, personal chef, kitchen makeover or meal delivery services. • Stress Management: At OSW, we believe in the healing power of yoga and our instructors deliver the lessons of this ancient discipline with a fun, accessible and a modern approach. Guided by our certified and registered yoga instructor this mental training practice teaches you to slow down racing thoughts, let go of negativity, and practice mindfulness. • IV therapy: In-home IV infusions provide essential fluids, electrolytes, vitamins and antioxidants, to quickly remedy a variety of conditions and illnesses, including provide immunity boost, energy improvement and aid in weight loss. • Personal Training: Our signature consists of Certified Personal Training designed to achieve optimum wellness. Training revolves around the client’s schedule and can include a variety of disciplines, such as CrossFit, Power Lifting, Mobility Tune Up, and CoreFit.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
You can’t come to Miami and not visit Wynwood! For me it represents all the colors of Miami, it’s a city with a young crowd and a strong Latin presence. There are a lot of artists innovating and creating new projects, which Wynwood embodies perfectly. There are lots of things to do and see that you don’t come across every day. The beach is also a must—if you don’t go to the beach you didn’t go to Miami. It’s important that you visit. The food scene is strong and there are many places to enjoy the gastronomy of Miami. A bit more trendy but I also enjoy Brickell. You also can’t pass up the farms in Homestead so you can get a snapshot of everything Miami has to offer.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First of all I couldn’t have done it without the support of my dad, my father-in-law and of course Suheily Canales, who loaned me the money because I wasn’t able to secure a loan from a bank since it was a startup. It was all from family and relatives who believed in me and loaned the funds to do the build out. I also want to give a shoutout to my mentor, Dr. Richard Rosado, who was the doctor whom I worked with and continued advising me early on in the process when I was starting out on my own. His advice was critical to my business being successful and I have a great deal of gratitude towards him

Website: https://getoptimumspine.com
Instagram: https://www.instagram.com/drosoriomiami
Facebook: https://www.facebook.com/drosoriooptimumspine
Yelp: https://www.yelp.com/biz/optimum-spine-chiropractic-center-doral

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