We had the good fortune of connecting with Emilie Sobel and we’ve shared our conversation below.
Hi Emilie, what do you attribute your success to?
The most important factor behind my success and the success of my brand would have to be that I’ve stayed authentic and true to myself as a person as well as continuing to stay true to my ultimate goals. From the very start of my career, I wrote down and outlined my goals, the reason why I wanted to pursue a career in Digital Marketing and Blogging. I knew that I wanted to share things I genuinely use and love and that I needed to stay true to myself and my brand, regardless of what people may think. I told myself that even if no one read my blog, if no one cared about what I was sharing, that it doesn’t matter, that’s not the point. I needed and wanted to have a creative outlet, and that’s what I’ve built for myself. The success just happened to come along with it. At the end of the day, if the followers and the opportunities disappeared, I would be fine because that’s not why I’m doing what I’m doing. The followers and the opportunities are an amazing perk of what I do on a daily basis, but the feeling of sticking to my goals, accomplishing things on my own and having something that is my own is why I do what I do.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I started my blog, Soul in Stilettos, as a Sophomore at the Savannah College of Art and Design. I needed to have a creative outlet that was my own while in school, and it continued to grow and take off as the years went by. Once I graduated, I realized that my blog could lead me into a career in Social and Digital Marketing, which it did! I learned that there was a whole new space of opportunity for creatives on the internet. My Instagram presence grew larger, I kept learning more and more and it started to open doors and introduced me to so many cool opportunities. I’ve been doing this for over 8 years and every year I learn new things, social media gets bigger and better and I meet incredible people in the industry that work with me to create content and help elevate both my brand and theirs. This hasn’t been easy. It takes hours and hours of networking, selling yourself and your brand, proving your worth, knowing your worth and sticking to who you are – regardless of what other people are doing. But it has been SO worth it! I’ve learned that I can literally do anything I want if I put my heart into it. I can work with brands I thought would never notice me. I can travel and explore new places through work, which I have many times. I can meet and build friendships with colleagues and we can grow together. It’s amazing and I love this industry so much.
Who else deserves some credit and recognition?
My parents for always having my back and supporting me, no matter what. They’ve always encouraged my creative side and for that, I am forever grateful.