Meet Fumiko Miyamoto

We had the good fortune of connecting with Fumiko Miyamoto and we’ve shared our conversation below.

Hi Fumiko, can you walk us through the thought-process of starting your business?
Starting Scoobie’s Veterinary Concierge Service came from a very personal place. Over the years, I noticed a growing disconnect between how much veterinarians care and how little time the traditional model allows us to truly connect with our clients and patients. Appointments felt rushed, families felt unheard, and pets—especially seniors, anxious animals, or those with chronic conditions—often struggled in a clinic setting.

I wanted to build something different: a practice designed around time, trust, and continuity. By limiting my client roster and offering house-call and virtual care, I’m able to meet families where they are—literally and emotionally—and provide thoughtful, unhurried medicine. That means sitting on the floor with a pet, answering questions without watching the clock, and creating care plans that actually fit a family’s lifestyle.

Broward and Miami are also a unique communities —fast-paced, diverse, and deeply family-oriented—and I felt there was space for a more personalized, relationship-driven veterinary experience. Scoobie’s isn’t about volume; it’s about intention. I started this business to practice medicine the way I always envisioned it: compassionate, accessible, and centered on genuine partnership with pet parents.

Alright, so let’s move onto what keeps you busy professionally?
My career has been shaped by curiosity, persistence, and a deep respect for the human–animal bond. I’ve worked across multiple areas of veterinary medicine, including general practice and emergency care, and each chapter taught me something different about medicine, communication, and myself. What sets me apart is not just how I practice medicine, but why—I’m deeply committed to relationship-centered care, thoughtful decision-making, and meeting families where they truly are.

Getting to where I am today was not easy. Veterinary medicine is incredibly rewarding, but it’s also emotionally and physically demanding. There were moments when the pace, the pressure, and the expectations made me question whether there was room for the kind of veterinarian I wanted to be—one who prioritizes time, listening, and individualized care. Instead of walking away, I chose to reimagine what practice could look like. That decision ultimately led me to create Scoobie’s Veterinary Concierge Service.

Starting my own practice required stepping outside my comfort zone. I had to learn how to set boundaries, trust my instincts, and accept that building something intentional often means going against the norm. I overcame challenges by staying grounded in my values, seeking mentorship, and reminding myself that growth doesn’t come from doing what’s easy—it comes from doing what’s aligned.

What I’m most proud of is having the courage to build a practice that reflects who I am as a veterinarian and as a person. Scoobie’s is intentionally small, membership-based, and high-touch because I believe excellent medicine happens when there is time, trust, and continuity. I’m excited about creating a sustainable model—not just for my clients and patients, but for myself as well.

The biggest lesson I’ve learned is that success doesn’t have to look like burnout. You can care deeply, work hard, and still protect your well-being. I want the world to know that my brand—and my story—is rooted in intention, compassion, and the belief that both pets and the people who care for them deserve thoughtful, respectful care.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting Miami for a week, I’d want them to experience the city the way locals do—equal parts culture, food, nature, and spontaneous fun. Miami isn’t just a party city; it’s layered, soulful, and endlessly interesting.

Day 1: Welcome to Miami

We’d start with a sunset walk along South Beach, soaking in the Art Deco architecture and ocean breeze, then grab dinner at Joe’s Stone Crab—a classic for a reason. Night one would be low-key drinks and people-watching to ease into the rhythm of the city.

Day 2: Art & Creativity

A full day in Wynwood exploring Wynwood Walls, popping into galleries and local shops. Lunch would be casual but memorable, followed by cocktails at The Broken Shaker—relaxed, social, and very Miami.

Day 3: Old-School Miami

We’d head to Little Havana, stroll Calle Ocho, sip Cuban coffee, and listen to live music at Ball & Chain. It’s vibrant, historic, and full of energy that feels uniquely Miami.

Day 4: Nature Reset

A beach day at Key Biscayne—quiet, beautiful, and perfect for decompressing. We’d bike, swim, and end the day with a simple seaside dinner and sunset views.

Day 5: Foodie Day

This would be all about eating our way through the city: brunch in Coconut Grove, a stroll through boutiques, and dinner at Mandolin Aegean Bistro—one of my favorite spots for atmosphere and incredible food.

Day 6: Water + Nightlife

A boat day if possible—seeing Miami from the water is essential. That night we’d dress up and head to Zuma Miami for dinner, followed by live music or dancing nearby.

Day 7: Slow & Local

We’d end the week with brunch, a long walk, and maybe a farmers market—something grounding and relaxed. Miami is intense in the best way, and the perfect goodbye is slowing down and soaking it all in.

What I love most about Miami is the mix of people—artists, entrepreneurs, families, creatives—all coexisting in this vibrant, colorful city. It’s expressive, resilient, and constantly evolving. If you’re open to it, Miami always shows you a good time.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a very special shoutout to Pam Butler, Scoobie’s owner, who played an instrumental role in helping me bring Scoobie’s Veterinary Concierge Service to life. When this practice was still just an idea, Pam offered guidance, encouragement, and practical insight that helped me move from vision to execution. She believed in the concept early on and reminded me that it was possible to build a practice rooted in intention, boundaries, and genuinely good medicine. Her support during the launch phase gave me both clarity and confidence, and I’m deeply grateful for her role in this journey.

Website: https://www.scoobiesvet.com

Facebook: https://www.facebook.com/profile.php?id=61584008980151