Meet Izabela Bos

Today we’re excited to be connecting with Izabela Bos again. If you haven’t already, we suggest you check out our prior conversation with them here.

Izabela, thanks for joining us again. Just to level set a bit for folks who may have missed our last interview together, can you briefly introduce yourself?
I’m Izabela Bos, a seasoned Digital Marketing Strategist and entrepreneur with over eight years of experience transforming brands in non-profits, retail, and healthcare. Driven by my passion for digital media and empowering others, I seamlessly blend creativity and data-driven strategies to craft campaigns that not only engage but also deliver measurable results. My commitment to aligning with each client’s unique goals has always set me apart in the ever-evolving digital landscape.

In addition to founding That Digital Belle, my digital media management agency offering services like content creation, campaign management, and analytical tracking, I also run Simply Luna, a boutique based in Coral Gables, FL. Founded in mid-2020, Simply Luna is a women’s fashion brand offering curated clothing, swimwear, and accessories with the mission of empowering women to feel confident and radiant—like a “Moon among all the Stars.”

My journey has been one of determination and resilience. Starting as a one-woman band, I overcame the challenges of launching and growing two businesses through patience and consistency. From sleepless nights developing branding strategies to refining Simply Luna’s vision of community and confidence, I’ve always stayed true to my values.

My advice for aspiring entrepreneurs: “Do not give up! There will always be obstacles—doubts from others, self-doubt, and unexpected challenges—but stay focused on your dreams. With faith, resilience, and a positive mindset, you can overcome anything.”

I’m deeply dedicated to building not just strategies but relationships, ensuring that every project I undertake is personal and impactful. Whether I’m helping businesses elevate their digital presence through That Digital Belle or curating confidence-boosting collections at Simply Luna, my mission is clear: to help others thrive and shine.

Awesome, so we reached out because we wanted to hear all about what you have been up to since we last connected.
It’s great to reconnect and share an update about what I’ve been up to since our last conversation. My journey as a Digital Marketing Strategist and entrepreneur continues to evolve, and I’m thrilled to reflect on the progress, challenges, and exciting milestones along the way.

As the founder of That Digital Belle, my focus remains on empowering businesses to thrive in the ever-changing digital landscape. With over eight years of experience, I’ve developed a passion for blending creativity with data-driven strategies to craft campaigns that genuinely connect with audiences and deliver tangible results. Whether it’s digital media management, content creation, campaign strategies, or analytical tracking, I ensure that every client receives a personalized approach that aligns with their unique goals.

Building relationships has always been at the core of what I do. I love learning about each client’s story, challenges, and aspirations to develop strategies that truly make an impact. It’s incredibly fulfilling to watch brands grow and thrive while knowing I’ve played a part in their success.

On the entrepreneurial side, Simply Luna, my women’s boutique based in Coral Gables, FL, has been an incredible journey. When I launched Simply Luna in mid-2020, my mission was clear: to make every Luna Babe feel like “a Moon among all the Stars.” Every item in our collection, from clothing to swimwear and accessories, is handpicked with the goal of inspiring confidence and unity among women.

Starting and running two businesses hasn’t been easy. Initially, I underestimated how much time and effort it would take. As a one-woman band, I wore many hats, from branding and strategy to managing inventory and operations. There were plenty of sleepless nights and moments of self-doubt, but I leaned on patience, resilience, and my unwavering belief in my vision to push through.

I’ve learned so much along the way. The biggest lesson? Don’t be so hard on yourself. It’s okay to have bad days, and it’s okay to stumble. What matters is staying focused and never giving up. Whether it’s a campaign for a client or curating a new collection for Simply Luna, I’ve learned to embrace both the challenges and the wins with an open mind and heart.

One of the most exciting aspects of my journey has been seeing the impact of these businesses on the people I serve. That Digital Belle allows me to empower brands, while Simply Luna empowers individuals to embrace their confidence and uniqueness. Both ventures remind me daily why I started in the first place.

If there’s one piece of advice I could give to anyone chasing their dreams, it’s this: Don’t give up! You’ll face obstacles—doubts from others, self-doubt, and unexpected challenges—but stay strong, keep your faith, and focus on your goals. With perseverance and positivity, you can overcome anything.

We also want to give folks a chance to get to know you a bit better so we’ve prepared a fun lightning round of questions. Ready?

Favorite Movie: I love The Notebook because it captures the essence of timeless, unconditional love in a way that feels deeply personal and universal at the same time. The story of Noah and Allie is a reminder that true love or ones journey isn’t always easy or perfect—it requires sacrifice, persistence, and forgiveness. It’s bittersweet – both heartwarming and heartbreaking.

Favorite Book: Any Colleen Hoover book could easily be my favorite because she has this incredible talent for crafting stories that are raw, emotional, and utterly unputdownable. She doesn’t shy away from exploring tough topics like trauma, grief, forgiveness, or healing, but she balances it all with moments of hope, passion, and joy.

Sweet or Savory: sweet

Mountains or Beach: mountains

Favorite Sport (to watch): football

Favorite Sport (to play): soccer

Did you play sports growing up (if so which ones): soccer, volleyball

As a kid, what did you want to be when you grew up: As a kid, I always dreamed of making a difference in the world. I envisioned owning my own business someday, but I wasn’t exactly sure where to start or what industry I wanted to dive into. It was more of a big, bold dream than a concrete plan, but deep down, I knew I wanted to create something meaningful. Over the years, I explored my interests and discovered a passion for marketing, fashion, and women empowerment. Each of these areas shaped my journey, teaching me invaluable lessons about creativity, resilience, and the power of connecting with others. These experiences not only fueled my ambition but also gave me the skills and confidence I needed to take the leap and launch my two businesses.

French Fries or Onion Rings: French fries

What are you most excited about in the coming year?
This year, I’m most looking forward to continuing to grow and make an impact through both of my businesses, That Digital Belle and Simply Luna. Each year brings new opportunities to push the boundaries of creativity, empower others, and build meaningful connections.

For That Digital Belle, I’m excited to collaborate with clients on innovative strategies that not only amplify their brands but also drive measurable growth. Helping businesses thrive in the ever-evolving digital landscape fuels my passion and keeps me motivated to deliver excellence.

For Simply Luna, I can’t wait to expand the boutique’s reach and continue empowering women to feel confident, beautiful, and unstoppable. Every collection we curate is designed with the mission of making our Luna Babes feel like a “Moon among the Stars,” and seeing that vision come to life is always so rewarding.

What truly excites me most is the ability to embrace challenges and turn them into growth opportunities. Starting and running businesses has taught me resilience and patience, and I look forward to further developing these lessons while staying committed to empowering others and following my passions. This year is all about pushing limits, reaching new heights, and making a lasting impact!

Website: https://thatdigitalbelle.info & https://www.shopsimplyluna.com

Instagram: @thatdigitalbelle & @simply_luna

LinkedIn: https://www.linkedin.com/in/izabela-bos/

Facebook: https://www.facebook.com/shopsimplyluna/