We had the good fortune of connecting with Jacqueline Williams and we’ve shared our conversation below.
Hi Jacqueline, why did you decide to pursue a creative path?
I’ve always been a creative person. It’s who I am. I’ve dabbled in a lot of things such as photography, doodling and when I was younger I enjoyed creative writing. I always knew that I would end up using my artistry as a career. I just never knew it would be balloons. I love how something as simple as balloons can be turned into a work of art!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’d like to say what sets me apart from others is my attention to detail. I for one don’t like to be compared to anyone , so I definitely make it a point to set myself apart from my competitors by using different techniques, color palettes & brands of balloons. Even the way I present myself on social media, I think sets me apart because I like to be as transparent as possible with my followers.
I’ve gotten to where I am today because of my focus and determination. A lot of people want the easy way out and ask you “how do you do this? or how do you do that?” I’ve never taken a balloon class, I just did the research and watched countless hours of YouTube videos and a lot of trial and error and not being afraid to take on every job (at first), that’s how you get practice and perfect your craft.
I’ve learned that you can’t always please everyone and that’s okay. YOU ARE THE ARTIST! They are paying me for my knowledge, experience and most importantly my artistry!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are a few people that have contributed to my success but there’s one person that has had my back since day one and gave me the push to take that leap of faith and become an entrepreneur.
My mom, she’s my biggest fan and supporter. Just like any mom, she loves to give me feedback and tough love but it’s very much appreciated. I can always count on her if I need help with preparing balloons, installations or simply watching over my son on busy days.
Jesenia Betancourt Photography