We had the good fortune of connecting with Jared Peralta and we’ve shared our conversation below.
Hi Jared, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
There’s a few things that i find difficult to explain to others when i talk about the industry, even though I’m not high in the ranks or have been doing this for long, its still something Ive noticed. When people ask for a shoot the next general question is about my rates but they fail to realize what the rate covers and the amount of effort it takes to plan, produce, execute and the difficulty of post production. A higher rate especially coming from anyone who is self produced should be respected as well as when the photos are delivered. I have ran into situations where a client will ask me for unedited photos, which i decline every time. Since this is such a competitive industry i want to show case the best work possible in the amount of photos i select. A lot of people are unaware of how self deprecating and underpaying it can be when situations like these arise.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m proud of the artistic/stylistic growth I’ve had and the people i met along the way, it definitely was not easy getting this far, i only had a few people supporting me when i started taking this seriously, i kept telling myself that i wanted to get better and prove to them that i made the right choice in pursing photography,so i kept pushing and shooting. Imposter syndrome is no joke but being reassured by even the smallest support system and also getting to pick a professional’s brain in this case my mentor, taught me to be nicer and patient with myself but above all else to really value my work because the people who really appreciate your time and effort will eventually find you and let you know. I’d like to note that I’m not a photographer who photographs for social media, i usually turn down shoots that i don’t see a vision for or if they only see me as a tag in an Instagram post. i photograph because i like the experience of creating a different and exciting environment for both myself and the sitter/model.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
im not a big fan of the typical Miami scene of beaches and graffiti walls but i think there are a lot of cool and calm places to visit so this is in the perspective of a homebody with extroverted tendencies Some historical landmarks I’m a fan of -Fairchild Botanical Garden -The Bonnet House -Henry Flagler Museum -Morakami Japanese garden Second hand shops i will spend my entire savings at if i could -Twice vintage -Miami twice -Thrift by the pound Plant centers that break the bank -Perfect Choice plant nursery -Casaplanta -Plantdaddy metaphysical and specialty shops -Five sisters -The Harmony store -Miami House of Intuition Restaurants and coffee shops -Hi-pot -Mui’s tea -White rose -Tea room
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Definitely giving credit where its due to my high school photography teacher Mr.R for being so passionate about teaching and letting me have total creative freedom to explore different ideas and concepts all while teaching me the basics. I’d also like to shout out my current mentor for teaching me the industry side of things that college never did. I wouldn’t have been able to experience those ruthless hours of commercial photo editing without him as well as know how to value myself as an independent artist.