We had the good fortune of connecting with Jo Ellen Newman and we’ve shared our conversation below.
Hi Jo Ellen, what role has risk played in your life or career?
Risk as an entrepreneur is inevitable. Learning to befriend risk is a foundational part of this journey, but, to understand risk you also need to befriend the word polarize. Both words invoke worry for some but I find they are two sides of a coin, if you will. When it comes to showing up in the world with your own unique style, messaging and skillset we will, inevitably polarize someone. That’s the risk of being authentic. By the choice to market our skill, intellectual property or art outside of the ‘norm’ allows us to define a clear niche and build brand loyalty. I run the ‘risk’ of losing others by being clear on the type of coaching I offer. People who resonate with my specific ideas will gravitate to me. It makes me authentic, different. You see, I’m a life and business coach with a very clear twist. I coach clients with logic and intuition – the left (logical) and right (creative) brain. I coach with not just intuition but with other metaphysical tools that may be appropriate to a coaching topic or state-of-mind, such as Oracle /Tarot cards Feng Shui or crystals to amplify or leverage our energy. Why do I do that? I’ve already created polarization in terms of the clients I serve. I take a risk by doing that. Only certain people will like that particular approach. I reach clients who are looking forward to rising to a new level either personally or in their small business and inquisitive enough to try something new. That is the risk I take and it works.
Risk allowed me to go from being a clinical nurse in various arenas, including cruise ship nursing, to working in business development for multiple hospitals to a VP in the corporate healthcare arena and now, enjoying the role of coaching others. Our paths are never a straight line. Taking even the smallest of risks support the grandest adventures in life.
These ‘left’ brain scientists recognize risk and inquisitiveness and look at where that got them!
We have all heard the phrase by Albert Einstein, “If you always do what you always did, you will always get what you always got.”
Max Planck, the Nobel Prize winning physicist, said, “As a man who has devoted his whole life to the most clear-headed science, to the study of matter, I can tell you as a result of my research about atoms this much: There is no matter as such. All matter originates and exists only by virtue of a force which brings the particle of an atom to vibration and hold this most minute solar system of the atom together. We must assume behind this force the existence of a conscious and intelligent mind. This mind is the matrix of all matter.”
So, according to Max Planck, if our mind is the matrix of matter, then our thoughts take on a greater purpose. How we think about something creates it into reality. Except, our mind is pliable and by learning to think in new ways we redesign how we look at things and ultimately respond to them differently resulting in new outcomes. As a result, my metaphysical tools allow clients to drop their ingrained logical, left-brain perspective and take the risk of looking at it anew. That takes courage. That may require changing our minds, changing our behaviors but look at our history. We have done that for millennia and continue to do that today simply because we want to grow, be better, be more than who we were yesterday.
Conversely, the logical process defines the very action we need to take. It grounds our intentions with specific actions that creates anticipated results toward our goals. Clients are held accountable to this collaboratively defined homework plan.
If I didn’t approach coaching by incorporating logic with our creative mind, I would consider myself derelict in my duty as a coach. It’s like leaving money on the table. Our subconscious mind drives 97% of our actions so I work with beliefs that have eventually created patterns of behaviors in how we live our life and run our businesses. Once they become a pattern, we get very comfortable whether we succeed or not. We are comfortable. It’s when we encounter failure or get into an uncomfortable state that we want to alter behaviors, except now they are a ‘habit’. By befriending risk, we step into our courage and allow expansion of our life. New equals change. Change is uncomfortable for us. By my taking the scariness out of the ‘new’ and acknowledging that old patterns no longer serve clients’ lives allows me to coach them in adopting new, simple and sustainable behaviours. Risk allows for reimagining a new outcome. Risk requires a new belief and a new expectation for success. Once you give yourself permission, you are almost immediately drawn to take action. The action, any action taken becomes the very definition of your success. The results are reflected from taking those steps ‘chunked down’ into such small steps that the brain doesn’t get overwhelmed. Taking those small steps based on your shift in thinking prevents overwhelm, promotes new behaviors, new habits and patterns positioning you to realize your dream or business success. There is nothing you can’t do, can’t have or can’t become when you allow yourself to befriend risk.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business helps individuals coping with micro or macro crisis, negative or even positive. Living ‘consciously’ requires adopting new thoughts that transform our behaviors – over time. After all, New Year’s resolutions would work if we could immediately adopt the behaviors that elicited the needed change to achieve our goals. Except we don’t tend to be able do that without the appropriate support and a sustained period of time. This description sets my business apart from others because I ask of my clients to live more out of intention and less out of habit.
I’m so proud when clients tell me of the risk they are now willing to take. Clients have learned the necessary micro-skills that not only supported them adopting new behaviors but it also means they’ve changed/shifted their perception of the problem. They’ve changed their belief around who they are.
After clinical nursing, I moved into healthcare business development. After being entrusted to develop new revenue growth strategies and serving in influential, respected leadership roles in operational management in the corporate healthcare environment, I became a multi-certified business and life coach. I defined who I now am and adopted new behaviors, new thoughts and established my boutique coaching company. My business and clinical background enhances my right-brain mindset methods that has pleasantly enhanced the value my clients receive. There is no one size fits all.
I’m most proud of these customized programs and the results they deliver. Some no longer see their psychiatrist. While I’m a big proponent of physicians, and still refer out to them as the need arises, my clients developed tools that emancipated them from their issue.
You would think developing my business might have been easy with my background in business. But it wasn’t. I had a team to report to me to do the marketing, etc. Now, I had to do it. I was a W2 employee and now I became the independent contractor. There was definitely a shift in who I was to who I had to become and learn the tools to use to get me to where I am today.
I shifted from my mindset by getting my own coach. I’ve had a few different ones based on what I needed and each one has been a godsend for me.
The lesson I teach and remember for myself everyday is that it will always be okay. The Universe has a way of showing us what is the priority, what needs to change. We don’t always like it because – WE are not the ones in control sometimes. We have to adapt to life on life’s terms and sometimes that’s just hard. I know, 100%, that it is always perfect. We may not see the lesson in the moment but trusting in my skill, trusting in the Universe, I know I am never on this path alone and yes, it really will work out. There’s a point in our journey when we know we are going to make it. Look at our history. Doesn’t that story just validate it all for us?
How can I best help you understand who I am and the brand I am? My logo is a beautiful fire energy, reflective of a phoenix. I believe we are always rising. We are more than who we think we are and what we think we are capable of. I am inspired everyday with the opportunity to help others realize their unique voice, actions and emotions is so precious to play a role in this life. Where did this love of giving come from? As an empath, I knew my father would never return from a boating trip when I was 5 1/2. Afterward, I always wanted to be a nurse to help people. I just didn’t realize my core help wasn’t having to be in a hospital but simply on zoom or the phone. My personal story is helping you remember the magnificence in you. The unique you. Do you realize how incredibly special that is? There really is NO ONE else in the world just like you. I’ve worked with doctors, accountants, lawyers, entrepreneurs and amazing individuals who work in the home. We all experience a sense of loss or marginalization of who we are. I just help you remember the key within you to live your potential. Man, I have the best life ever because of that.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well, I’m fairly new to where I live now so I might not know all of the cool nooks and cranny places to visit. I have checked out a few places though. I totally enjoyed seeing the Mote Museum. It was on the Bradenton river and offered me a glimpse of manatees and other favored marine animals along with a huge marina close by. Beautiful area.
It’s fun to check out the beaches. What can I say, I’ve lived in South Florida and loved the beaches but the sand on the west coast is smooth and you could walk for miles. The scenery of seeing dolphin daily makes the walk that much nice and the sunsets, well, Key West may have a great competitor. The have drum circles on Sunday evenings and other beach activities for the community.
One of my favorite places to go is to the Art district in Bradenton. You can find an eclectic mix of genres – painting, mosaics, crystals, clothing. It’s a very cool vibe and I never seem to leave there without dropping a bit of coin!
If you need a bit more physical activity, renting a kayak is an awesome way to see the Bradenton river. I LOVE this activity.
Some of the fun eating places for me so far has been McGraff’s or some of the seafood restaurants in Sarasota or Bradenton. There are a lot of micro brewery restaurants here too, so that always makes it fun.
All in all, you can’t go wrong with things to do between the parks, beaches, restaurants, museums and theaters for local and name entertainment.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to thank Erin Copelan, who with her quiet ways supports everything I do. She is my angel too. The support and love from my family keep me going everyday. My son, who continues to make me a better writer. I couldn’t be where I’m at without the love and support of my family and friends.
Other: Transforming Your Tomorrows FB page: https://www.facebook.com/transformingyourtomorrows