Meet Joelle Frederick | Intuitive Mindfulness Coach, Plant Based Wellness Guide, Model Coach & Creative Director

We had the good fortune of connecting with Joelle Frederick and we’ve shared our conversation below.
Hi Joelle, where are your from? We’d love to hear about how your background has played a role in who you are today?
I’m from the small vibrant island of Grenada in the Caribbean! Growing up on an island and being raised by Caribbean parents definitely taught me… persistence. I say persistence because in order to create a better life for myself, I had to have drive and inspiration to push towards achieving my goals while taking risks to find a career path that truly made me happy. My parents both have their own businesses and worked very hard to create a comfortable quality of life for our family and provide me with travel opportunities to experience other countries during my childhood. I like to thank my earthy island upbringing for my spiritualism and connection to nature.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I got into creative direction and model coaching as a change of pace from modeling where I was the muse internationally for 8 years in Miami, LA & New York. The modeling industry can be a pretty harsh environment, & I must say, I did experience a culture shock when I first got signed to Wilhelmina Miami at the tender age of 17 fresh out of high school. I didn’t have much guidance or direction once getting thrown out into the “real world” (America) and I learned quite a few lessons the hard way; good old experience & failure. I’ve walked NY Fashion Week, Miami Swim Week, Brazil Fashion Forum and worked with brands such as Ulta, JCPenny, Nordstrom, Armani, Sam’s Club, and Perry Ellis to name a few. I have also been published several times and featured in Vogue China. My inner child often is reminiscent and screams with disbelief still.
As much as I enjoyed being “the art”, I felt called to create space for local aspiring models to be professionally developed and coached, to assist other creatives bring their visions to fruition, and to help establish a unified creative industry in Grenada. I recently started a modeling/creative agency here in Grenada called Genesis Development & Talent Agency in which there will be more than enough room for models, influencers, content creators and anyone seeking to be a part of a creative collective to grow and learn from myself and each other together.
As an Intuitive Mindfulness Coach, I teach clients how to uncover spiritual trauma blockages, break generational curses/patterns, heal inner child wounds, and reach their overall highest potentials in this human experience. In a sense, I created the blueprint, clarity and guidance I wish I had while beginning my spiritual healing journey. This ties in closely to being a plant based wellness guide. I find so much joy in sharing all the knowledge I’ve acquired in all areas of my life experiences and studies to help others live their lives holistically and authentically.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Seven Sisters Waterfall is my all time favorite waterfall that I’ve hiked to so far and therefore is at the top of my list of spots to visit. A close second is Mt. Carmel waterfall followed by Clabony Sulphur & Hot Spring. Experiencing a small town such as Grenville or Gouyave is such a vibe in my opinion as the energy is just SO natural and much more cultured and unpredictable… “closer to Source” if you know what I mean.
Even though I am plant based, I am most definitely a foodie! Volcan Vegan by my soul family, Joachim, is top tier vegan comfort/soul food. An absolute must try!! You cannot skip Nat’s Pizza, Roti from the sweetest lady at Wall Street who sells her homemade Trini food out of a cooler, and Nature Man Food for cane juice.
I could go on and on about places and activities but you’ll just have to find me on social media and ask me to share my bucket list… Grenada is such a gem of an island!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’ve aligned with such supportive, loving like minded individuals along the way that have encouraged me to be my happiest, healthiest, best self.
A special shoutout to my mother, Andrea Frederick, for always being my rock and pushing me to give whatever passion I was exploring at the time my all.
Much appreciation to my close friends, family & creative mentors/partners over the years, you know who you are!
Website: https://beacons.ai/jo_phoenixx
Instagram: https://instagram.com/jo_phoenixx?igshid=NmZiMzY2Mjc=
Twitter: https://twitter.com/jo_phoenixx?s=21&t=Tn3qavGBo4CRuqMuijv9Mg
Other: Genesis Development & Talent Agency IG page: https://instagram.com/genesisagency_gnd?igshid=YmMyMTA2M2Y= My TikTok for some informative & fun content creation: https://www.tiktok.com/t/ZTRkmnW4y/
Image Credits
Matt Pluz Jan Tinkley Island Eye