We had the good fortune of connecting with Johanna Boccardo and we’ve shared our conversation below.
Hi Johanna, we’d love to hear more about how you thought about starting your own business?
I’ve never seen myself working for anyone else. I like providing the best possible service that I can for my clients, and at the same time having complete freedom and elasticity in my life.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I was born an artist. There was nothing else I wanted to do with my life than create things. The challenge for me has been to try to stay focused on just a handful of things. Sometimes I feel like I have 3 heads, and wish I lived 3 parallel lives so I could explore all that I want to.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First I would definitely have my friend visit my studio. I believe I’m one of the last artists working from Miami Beach. I found a small, great studio overlooking Lake Pancoast that feels like a trip back in time. The true Miami Beach vintage experience. From my studio we would walk to The Bass Museum to see the exhibition du jour and then we would end up having fancy drinks at The Living Room in the Faena Hotel. A visit to the new Rubell Collection space is a must. Not only is the new space fenomenal, it’s also in a great area of town where part of the real soul of Miami is. Lunch at Fiorito. A visit to Nina Johnson Gallery, Dimensions Variable and Primary Projects. A walk around the Design District would also be a great plan. The MDD art curator Claire Breukel has been injecting interesting projects into the spaces that are still vacant, so there’s always something interesting to discover. I would have her shopping on the independent boutiques that I like: Beach boutique on Sunset Harbour, En Avance on de MDD and The Wardrobe in Coconut Grove. Miami’s best pizza is served at Call Me Gaby, just a short walk from my home, so that would be a good dinner plan now that the weather is at its best. Then, Uber all the way to Allapatah for an evening in Las Rosas.
Who else deserves some credit and recognition?
My grandparents recognized the unique aspects within me. My uncles showed me independence. My cousins the value of community (there was a bunch of us). My parents the boundless opportunities that the world offer us everyday, and how to leave the world a bit better of how you found it.
Linkedin: JOHANNA Boccardo
Other: Tiktok: jojapiposa