We had the good fortune of connecting with Jonathan Beda and we’ve shared our conversation below.
Hi Jonathan, is your business focused on helping the community? If so, how?
The Zumbini program combines music and movement to promote cognitive, social, emotional, and motor skill development in young children. Many of us don’t realize that over 90% of the brain is developed in the first five years, so developmental support for children in this age range is a critical part of their long-term success in life. Our incredibly passionate community of over 1,000 instructors around the world make a tremendous impact on the children and families in their communities every day.
In additional to early childhood education, we are also a company that values entrepreneurship. We take pride in facilitating a source of income for our instructors and their families. Our instructor community is made up of some of the kindest and hardest-working people you’ll ever meet, so we are always thrilled when we see a new instructor turn their passion into a profitable full-time or part-time profession!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I joined Zumba in a business development capacity after graduating with a business degree in 2014. David, my business partner at Zumbini, was employee #1 at Zumba Fitness, starting in the warehouse and eventually building Zumba’s first website and scaling Zumba’s digital marketing efforts after teaching himself how to code and manage a variety of web tools.
Zumbini was originally created by Zumba, but was limited to Zumba instructors. While many Zumba instructors had interest in teaching Zumbini, we knew a large population of interested instructors was waiting outside of the Zumba Instructor Network. Thanks to the supportive team at Zumba, we were able to turn Zumbini into a separate company, allowing us to train anyone interested in teaching the Zumbini program.
Ironically, neither of us were parents when we started the new company in late 2016. Conquering the steep learning curve in front of us was definitely the most challenging part of our journey. Fortunately, our education team and instructor community helped us learn so much about this exciting industry. Having now been in the early childhood education space for almost six years, I am amazed at the impact that the professionals in our field have on the next generation. I believe our industry still does not get the attention, funding, or recognition it deserves, but we are very encouraged by the organic growth we’ve seen in recent years.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
David and I both grew up in the Aventura area, so I’d have to include breakfast at Moe’s Bagels, a day at the beach in Sunny Isles, some golf at Turnberry, and dinner at Perl by Chef IP!
Who else deserves some credit and recognition?
Zumbini would not exist if it were not for the incredible program creator, Ashlee Cramer. Ashlee is an experienced performer and educator who first created Zumbini after she had her own children here in Miami. Ashlee’s passion and genuine care for others is unrivaled and continues to come through in Zumbini classes all over the world!
We are also extremely grateful for the entire team at Zumba Fitness and BabyFirst TV, both of which have been fantastic partners as we have grown from a handful of Zumbini instructors to over 1,000 today.
Lastly and most importantly, we owe the vast majority of Zumbini’s success to the amazing group of instructors teaching the Zumbini program around in the world. These instructors work tirelessly to create a fun, welcoming, inclusive, and educational environment for the children and families in their area. Our instructor community is truly making the world a better place!
Ashlee Cramer, Creator of Zumbini Jonathan Beda, CEO of Zumbini David Perlman, CMO of Zumbini