We had the good fortune of connecting with Jordan Jones and we’ve shared our conversation below.
Hi Jordan, what was your thought process behind starting your own business?
My experience as a teacher made me realize that systemic or institutional change is not happening. If we want to see real, lasting change in our communities then we need a cultural revolution. What if the most influential streetwear brand on the planet was promoting information that inspired people throughout the world to believe in themselves and cause a positive effect in their reality. When you think of which athletes are sponsored by nike, you think of the best athletes in the world. What if there was a company that sponsored people based on the number of people they were able to help. Imagine these people becoming more popular than celebrities. Imagine these people are able to reach bigger audiences than mainstream news outlets because they are connected via their sponsor who helps to facilitate collaborations and projects that serve the planet. Then that company creates media, clothing, and art to popularize the projects that serve all of humanity. SKUT has big aspirations but the journey of 1,000 miles begins with a single step. We have humble beginnings but our riskiest assumption is that people will gravitate towards a message of positivity if it comes from a fun, relatable, package. In short, we started a business to spread information that can empower people. Clothing is the way we communicate this new culture.
Alright, so let’s move onto what keeps you busy professionally?
I have some impostor syndrome because we haven’t really accomplished anything yet. However, I committed to posting a YouTube video everyday and I this is going to spread into posting on all socials daily. It’s hard to make this kind of content when you aren’t seeing any returns yet, but it helps to affirm my faith in our mission because I can see the vision and I get an opportunity to try and convey that mission to the world each and everyday. Perspective is everything and doing the work changes your story about the work. This is something I learned first hand and it continues to motivate me as I get better and better at communicating our vision.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
For food I’d have to go to some local vegan places like Organic Food Kings and Charly’s vegan tacos. Victory in Midtown for brunch or Pink Teacup. I’d also want to get a workout in at muscle beach. I love going to Wood Tavern to chill in the evening so that’s a place we’d go to at night. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have a SCORE mentor named Samuel Bryant who has been invaluable to me and the company. Every Wednesday morning we hop on a call and strategize for the future of my business. I’ve learned so much about business and leadership thanks to him. I’ve become much more confident in myself as well as my business thanks to his support. I told him that once SKUT becomes one of the biggest brand in the world he’s gonna have to write a book. I’m young and ignorant when it comes to life and business but Sam always treated me seriously and poses challenges to me that serve to push me into being the best person I can be.