We had the good fortune of connecting with Josefina Fernandez and we’ve shared our conversation below.
Hi Josefina, is there something that you feel is most responsible for your success?
Hi Dan. In my opinion, and as cliché as it sounds, success is never a done deal or a destination. It’s a work in progress. I visually think of this as building a brick wall (the wall would be the brand or project). Some days I lay a big brick on my wall, other days I lay a Barbie doll sized brick. It’s all good as long as I keep laying bricks on my wall. Like they say, it doesn’t matter how slow you go as long as you don’t stop. Thinking of it this way allows me to overcome perfectionism and procrastination. Also, I like to compare the creative process to the work of a scientist, working day after day in a lab. No matter what success or eureka moment you may have had encountered that day (e.g. a project with my dream couture client in my case), or what failed experiment, it’s all about showing up and going back to the lab the next day. If it went amazing, keep working. If it went awful, also keep working.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My main body of work is in fashion illustration. I’m mostly self taught, even though I went to school for Fashion Design back in Argentina. I create art because I feel the need to. It’s non negotiable for me and it’s a big part of who I am. Ever since I was a kid, I’ve felt that by sketching I had the power to create my own universes and characters, with my own set of rules. That has become extremely relevant in the midst of this pandemic. It’s my go-to coping mechanism. With my art I aspire to bring joy to other people and to hopefully inspire them to create their own art.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The Design District. OTL is an aesthetic dream spot to grab a coffee, matcha lemonade or a quick lunch while shopping. And the beaches of course!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My super talented friends from Reach Design Co. They work in brand development, and they’ve been doing a great job at shaping the new identity of the Little River District. I’m obsessed with their work.