We had the good fortune of connecting with Juliana Vanlaanen and we’ve shared our conversation below.
Hi Juliana, what principle do you value most?
At 2MamaBees, sustainability is the cornerstone of our business philosophy. We believe that the products we create for children today should be part of a legacy that preserves the environment for tomorrow. This principle is woven into every aspect of our operations, from material sourcing to long-term environmental partnerships, and it guides how we approach both product development and our overall mission.
Sustainability to us means creating durable, high-quality playsets that not only inspire creativity and foster family connections but also reduce our ecological footprint. We are committed to using eco-friendly materials, ensuring that each product stands the test of time while minimizing waste. But our commitment goes beyond the materials we use—it’s about actively contributing to the preservation of natural resources.
Our partnership with American Forests, an organization devoted to reforestation, embodies this commitment. With every 2MamaBees playhouse sold, we actively participate in replenishing the environment by replanting an allotted number of trees. This initiative is more than just a pledge; it’s a concrete way to ensure that the joy of play can coexist with environmental stewardship. In an era where deforestation and climate change are pressing issues, we are proud to offer families products that are not only safe and fun but also responsible and forward-thinking.
By choosing 2MamaBees, our customers are making a statement that they value more than just aesthetics or entertainment—they are supporting a brand that prioritizes the planet’s well-being. We understand that raising children in today’s world comes with the responsibility of ensuring their future is bright and sustainable. For us, sustainability is not simply a value—it is our duty, and it defines how we envision our impact on both the industry and the world at large.
What should our readers know about your business?
2MamaBees is a brand that stands apart because of our unwavering commitment to creating luxury children’s playsets that not only promote fun but also foster sensory play and motor development. We began as two best friends with a small Etsy shop in 2019, and through hard work, perseverance, and passion, we have grown into a nine-time award-winning company with over 110 retail locations. What sets us apart is our dedication to quality, sustainability, and inclusivity, which is reflected in every product we create.
Starting this business wasn’t easy. From navigating the challenges of scaling production to building a team that believes in our mission, there were plenty of hurdles along the way. We overcame them by staying true to our vision and learning from each obstacle. One of the most important lessons we’ve learned is the value of perseverance and the importance of staying connected to the heart of our business—families.
I’m incredibly proud of how far 2MamaBees has come. We are a company rooted in family values, and our products are designed to enhance family bonding through creative and purposeful play. Our brand story isn’t just about creating beautiful, sustainable playsets—it’s about helping families build memories, create experiences, and foster healthy growth in their children.
The world should know that 2MamaBees is more than just a brand; it’s a movement to bring joy, connection, and sustainability into every backyard. We remain dedicated to our mission and excited about what lies ahead, continually striving to make a positive impact on the lives of the families we serve.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d make sure we visit some of my favorite restaurants, including Anthony’s Runway for their iconic enertainment, Takato for incredible Japanese fusion, Sushi Song for late-night sushi, and Crema for the best coffee.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The credit and recognition for my journey with 2MamaBees undeniably goes to my children. They are the heart and soul of everything I do. As a mother, watching them grow, play, and navigate the world inspired me to create products that foster imagination and joy in other families. My children’s needs and experiences, particularly the unique journey of raising a child with autism, have shaped my understanding of what true inclusivity and creativity mean. They’ve taught me patience, resilience, and the importance of creating environments where every child feels empowered to be themselves. Without their influence, 2MamaBees wouldn’t be what it is today—a brand built with love, driven by the desire to give families more ways to bond, learn, and grow together.
Website: https://www.2mamabees.com
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Linkedin: https://www.linkedin.com/company/2mamabees-inc/?viewAsMember=true
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Youtube: https://www.youtube.com/@2mamabees
Other: https://www.pinterest.com/2mamabeesinc/