We had the good fortune of connecting with Julie Wohlberg and we’ve shared our conversation below.

Hi Julie, what is the most important factor behind your success?
As with most entrepreneurs, launching your own brand, and beginning to sell your “widget,” comes with the challenges of defining just what makes that widget unique and to what audience it will be most useful or appealing.

One of the biggest evolutions in an early startup’s life cycle is refining your product or service to better meet the needs of the audience that responds to it, considering the features, colors, brand modifications and details that will better refine your widget or brand to appeal to your archetypal consumer. Letting go of those initial preconceived notions and pre-launch research, listening to the audience and refining your brand accordingly is critical to the success of any business endeavor..

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our floral design studio evolved from a career in marketing, part of which included event planning. While we initially focused strictly on floral design, we have grown in response to customer interest to include rentals, lighting design, and other event-focused offerings through partnerships with other area vendors, creating a loose collective of experienced professionals with whom we work well.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Florida has such a diverse set of experiences that it’s difficult to pinpoint one direction to head. Depending on who was visiting, I would head to the Keys for the island experience, or head to the Gulf Coast to see the emerald waters and historic sites around St. Petersburg. For history buffs, a trip to St. Augustine or Central Florida would be a must, and for an outdoorsy person, exploring Central and North Florida’s caves, springs, and sinkholes would be a main attraction.

Who else deserves some credit and recognition?
My parents instilled in me the belief that my limitations in life were self-imposed, and that I had the ability to do the things I set my mind to. And my son, Aiden, is a constant reminder that giving up or failing is not an option.

Website: http://EventsByParadise.com

Instagram: @eventsbyparadise

Image Credits
Nichole Babiez (all tropical photos except table photo)                                    Michael Fried (interior bride and bride in front of a Lambo)

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