We had the good fortune of connecting with Karla Briceno and we’ve shared our conversation below.

Hi Karla, is there something you can share with us that those outside of the industry might not be aware of?
How long everything takes, it’s not just coming up with a caption and a post. Social Media now more than ever is an essential part of a marketing strategy for any business and advertising and knowing how to reach the right audience is key. Instagram is considered the new website, it’s a place where they discover your business so customer service, and community management are a very critical aspect of managing an account successfully.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
BOND Groupe is a social media agency that specializes in luxury real estate developments. We’re excited to be able to partner with the most amazing projects in the city while showing real results. My 14 years of marketing and creative experience in the real estate industry is what sets us apart. How I understand the business, at every level, allows us to achieve our client’s expectations and beyond. Also, the love I have for what I do, I’m happy to work on a new idea that came to me on a Saturday night. Passion changes the game! Starting a business is never easy, you just have to go for it, hold your vision, trust the process, and embrace the journey. BOND Groupe was born out of true passion for social media as the most powerful marketing tool of our times.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I always like a relaxed laid-back vibe, there is nothing like a bike ride in South Pointe Park in South of Fifth to enjoy the views and the scenery, grab a drink and lunch at Smith & Wollensky and of course going to the beach is a must. I am a big fan of sunsets at The Standard Hotel right by the water, that’s the perfect spot for happy hour. One of my favorite restaurants is Mandolin by the Design District because of the delicious food and unpretentious vibe. And I think walking in Wynwood and seeing all the street art is always a treat! Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Everyone who has believed in me professionally throughout my real estate marketing career, particularly Jeff Morr, who was a mentor at the very beginning, and Jill Hertzberg, who helped me understand the real estate industry as a whole and at a different level. And Marcelo Kingston, the developer of 57 Ocean in Miami Beach, who trusted me with our first real estate account when I started BOND Groupe and that opened endless opportunities. After that, we became the to go social media agency for luxury real estate and are fortunate to manage the most prestigious new developments in the city.

Website: https://www.bondgroupe.com

Instagram: https://www.instagram.com/bondgroupe

Linkedin: https://www.linkedin.com/in/karla-briceño

Facebook: https://www.facebook.com/BONDgroupe

Image Credits
Dylan Rives

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.