We had the good fortune of connecting with Kashawn Fraser and we’ve shared our conversation below.
Hi Kashawn, how did you come up with the idea for your business?
I’ve been training people for the last 10 years and have had the honor of working with hundreds of people.
In that journey, I realized that I could do more to serve people, so I started a new company called FitnessAtYourDoor.
Just so happened that a thing we call coronavirus hit and while it was catastrophic for many businesses, loved ones, & the world in general, we were able to use it as an opportunity to serve so many people.
This gave us a special opportunity to spread light in a dark time. When gyms closed, we gave people transformational results at the convenience of their time & location while also keeping them safe.
It’s been my mission to not only provide more jobs to trainers who struggled with the business-side of training, but to bring a higher standard back into the industry where we bring the best, educated, energetic, health professionals to you without a hassle.
We send certified and insured trainers who are the best in their respective specialities to your door at the click of a button at a price that you can comfortably afford.
Alright, so let’s move onto what keeps you busy professionally?
In my senior year of high school, I switched from playing basketball to football and was fortunate enough to earn a football scholarship to Central Michigan University.
I ended up transferring colleges and had a lot of success on the field but left with no degree.
Shortly after, I had to face reality and ask myself the question — How do I move forward and reach my full potential?
After being injured, I’d recognized how much work it takes to recover and so I decided to take up personal training.
As a trainer, I found that gyms cared more about the number of clients that signed up rather than changing people’s lives.
I went back to the CFL for the 2017 season and played with the Calgary Stampeders.
We competed for the Grey Cup Championship and the season ended with me having reconstructive knee surgery due to an injury.
This was a defining moment for me: Do I continue to help people reach their fitness goals or do I keep pursuing my professional football career?
I went all in on Fitness.
I recently saw a statistic that said the average American has gained 16 pounds during quarantine.
We’re like the Uber of personal trainers — all of our trainers are licensed, insured and have a minimum of 3 years of hands on experience so you never have to worry about getting hustled or wasting your time.
When you train with us, you get:
✔️ Trainers that are specially chosen for you based on your personality style and needs
✔️ Sport and Skill Specific Trainers (if you have kids that are in sports, we have former professional athletes as trainers for you!)
✔️ Nutrition Coaching and Meal Plans For Every Lifestyle
✔️ Online Training For Your Off Days
✔️ Journal To Track Your Progress
✔️ Online Community To Stay Accountable To Your Goals
We started Fitnessatyourdoor with 3 trainers in 2020.
In 2021, we now have 50+ trainers from Jupiter to miami.
God is great & the greatest gift you can give the world is a healthy you.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As fitness enthusiast & influencer, one thing I can’t hide is my passion for good quality food and a distinct vibe. Some of my favorite restaurants In the city are Greek Taverna, G&B Oyster Bar, CJ Blacks, Dukunoo, & Kristofs cafe!
When it comes to exploring you can’t go wrong in miami wynwood area, vizcaya museum & gardens, touring all the beautiful downtown Fort Lauderdale.
The everglades is an adventurous time, if you have time you can’t go wrong with the serenity & seafood in the keys!
Honestly we live in paradise & are lucky to call this home, when I want to go out but still relax, I go to all my favorite speak easy spots that are hidden all through Fort Lauderdale & miami.
I can’t spill all the beans, but enjoy the warm weather & the wide variety of culture which makes Florida such a true melting pot!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people to thank & express gratitude on this journey of entrepreneurship!
I would like to thank all my coaches & clients who have taught me so much through this process.
All the people who gave me opportunity before I was established as an upcoming fitness business and let me play a role in changing their lives!
Lastly my girlfriend who has exposed me to a new world of systems, books and mindset shift that has catapulted my business!
Linkedin: Kashawn fraser
Youtube: Kashawn fraser
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