We had the good fortune of connecting with Lenin Rincon Jr and we’ve shared our conversation below.
Hi Lenin, career-wise, where do you want to be in the end?
The end goal for Lenny The Heart & Black Hoody Recordings is to be one of the Top Music Publishers, Distributors and Labels whose roster of Artists (including myself- Lenny The Heart) will have put out some of the most timeless music in the world, of all time. I can be sure that this end goal has been reached when we are able to see the Loyalty of our Fanbases Worldwide. Myself, Lenin “Lenny The Heart” Rincon, Jr would like to know that I have instilled the work ethics and values in people to keep the legacy of Black Hoody going. We definitely want to touch the masses not only musically, but in ways that heal.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
What sets me apart from others is the urgent NEED to plant valuable seeds in people. I built my company to release timeless music, entertain but also INSPIRE others. I am most proud that I have balanced time between creating original music and handling so many aspects of the business side like launching and monitoring many types of marketing campaigns, learning new methods of releasing music and monitoring the data of it all while first on house arrest.
I’ve spent hours, for example- talking to Google Ad reps and USPS Business Mail Reps to learn the ropes of touching the masses. I am proud of creating strategies to set myself apart from others while recording music with passion. I can say it’s been easy because I was a prisoner crying out for freedom and once I was out I knew I had to dedicate my life to help others, it’s certainly easier than leading the life of trouble that I was heading in.
It’s always a bit difficult running into the battles within myself. Fighting off my own demons and mental health struggles is something I’m always fighting uphill about but as long as I take care of myself and attending therapy then my music and company thrives.
The biggest lesson I’ve learned along the way is to not feel sorry for myself or my past. To capitalize on my pain and turn it to art.
Black Hoody Recordings was a vision that started while I was on house arrest at age 20. During house arrest and before sentencing I knew I had to put my music behind a company that meant something to me and embodies real values. We create, we embrace diversity.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Spending some time near Boulder, Colorado lately to find new inspiration and seclusion to record- I would take my best friend to the valley town of Boulder, Colorado and the mountain towns above Boulder. We would eat in the many artsy, eccentric eateries of Boulder like the Attic located on pearl st, Boulder. Assuming he’d arrive in time for dinner I’d take him to eat there first, and drink our first drink.
We would then head over to have a night out in the casino mountain town of Blackhawk, Colorado where we can drink free the rest of the night as long as we’re sitting at a slot Machine or playing a table game. We would head to Nederland in the morning (another adjacent mountain village) for some awesome brick oven pizza at brunch time, its the only pizza restaurant in Nederland. The drives alone (ride share recommended) would be memorable. It features vast landscapes of evergreen trees, the smell of pine cone, snow capped mountains and possibly ice-skate-ready lakes.
I think we can repeat this for a week in slightly different locations across Boulder. It’s certainly got an interesting night life that we’d experience. I would absolutely take them to Press Play (a massive arcade bar on Pearl street) while taking a sweet stroll on the beautiful and historic street mall. We would absolutely need to see the Garden of the Gods in Colorado Springs and natural and monumental Sand Dunes of South Colorado. In all of these locations we can meet some eccentric and seemingly ALWAYS nice people. I feel like everyone I’ve met is quite interesting and adventurous around these places. There such good air and a positive energy in the air that is infectious.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to credit the organizations along the way that helped me grow up including the United States Postal Service who I was employed by for about 4 years. They treated me like family.
I want to thank my parents for financial support and endless love and emotional support. I want to thank my brother Kevin. Thank you Junyer for being my best friend and bringing home our first microphone to record music. Thanks Matt Roberts, a mentor in life.
I want to thank the House of Hope which is a mental health treatment center in Fort Lauderdale, which helped me grow so much and has taught me lessons to apply for the rest of my life.
Most of All, I would shoutout and dedicate this shoutout series to Judge Porth of Broward County that wants to see me winning in my music career and business, he lives vicariously through me. Him not jailing me as a teen and giving me an opportunity to get better at the House of Hope.
Christian Miller. Heavyweight Designs.