We had the good fortune of connecting with Lexi Segre and we’ve shared our conversation below.
Hi Lexi, can you walk us through the thought-process of starting your business?
Owning my own business is pretty much part of my DNA. My grandfather, who immigrated from Italy to Cuba during WWII to start a new life with his family, opened his own business first with a partner and after with my father when he finished college in the US. They opened together a plastics manufacturing plant in Cuba. After leaving everything behind in Cuba due to the Communist takeover, my father had to start over and owned a couple of different business in Puerto Rico, where I grew up. After college in the Boston and upstate NY, I worked for large firms and small business before venturing out on my own with a boutique advertising agency which I co-owned for ten years. Jewelry making was always my passion since I was a child, and pretty much my entire life I took classes in many of the amazing places life brought me – New York, Chicago, Spain. So opening Lexi Jewelry was a natural, especially after my son was born. As a mom, I yearned the flexibility to spend time with him and being involved with his school and sports activities. Lexi Jewelry allows me the flexibility to dedicate all the time my son needs and work my schedule around his, so I can be there for all of life’s important moments. So you’ll find me creating pieces at all hours of the day or night, whenever that inspiration comes, including on vacation. That’s the beauty of being passionate of what you do.
Alright, so let’s move onto what keeps you busy professionally?
At Lexi Jewelry we conceptualize handcrafted jewelry inspired by the beauty of nature and the sea. Our pieces incorporate beautiful Crystals, Shells, Pearls, Glass and Charms, making each piece unique — so no two pieces are alike. Inspirations from Ancient Greek and Roman jewelry add timeless elegance to our designs; while the bright colors of African jewelry make them joyful. Raised on a Caribbean Island, I made my first necklace as a teen from shells collected at the beach. Refining my natural talent with many jewelry classes along the way, my passion for design and jewelry making resulted in the creation of Lexi Jewelry in 2008. Our ALL Women Mom Team calls Miami home with diverse origins in Italy, Puerto Rico, Cuba, Ecuador and the U.S. Each day is hard work, need to put on a good fight and can never settle. The devastation of Hurricanes Irma and Maria, were a major setback for our business as a number of established customers which took years to develop were shut down by complete destruction in the Virgin Islands and considerable damage in the Florida Keys. In 2020, the unexpected arrival of the Covid-19 virus again shut down a good number of the hotels we sell too, so we had to quickly focus on other ways to try to make up for the business lost. What we are most proud at Lexi Jewelry is that we make one-of-a-kind pieces in small batches and made-to-order in our Miami Studio minimizing environmental impact. We also partner with a talented team of tradesmen in the USA, so our pieces are USA Made and we are supporting other US based small businesses. Each Lexi Jewelry piece is handcrafted with intention to bring meaning to your individual style.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them to a trip to the Florida Keys, starting in Key Largo and slowly making our way down to Key West. About only 1 hour by car from SW Miami, Key Largo is our closest Key. There I would book a snorkeling trip to snorkel the beautiful reefs and waters of John Pennekamp State Park and see the the underwater statue of Christ. Would stop for a bite or drink at Snooks Bayside and after enjoy some sweet treats or Key Lime Pie at Key Largo Chocolates. Would head down to Isla Morada and book a couple of nights at one of its amazing resorts. Would book a fishing trip at Robbies, feed the Tarpon there and enjoy a delicious meal. The fish sandwich is delicious. The following Day can explore a Morning/afternoon on a relaxing Kayak or Paddle Board trip on the Bayside through either Robbies, Square Grouper marina or Outdoor Outfitters and enjoy an amazing meal at the Asian inspired Kaiyo Grill. The next Day would head down to Key West and stay at one of its gorgeous Bed&Breakfasts, rent a bike for the day to explore the beautiful architecture, visit the Hemingway House, take a photo at Mile Marker 0.0 and enjoy drinks and meals at all at the many bars and restaurants, while you shop it’s fun boutiques Book another snorkeling or fishing trip and if you have time visit the Dry Tortugas State Park.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Denise Hotze of Paradise Beach Gelato 340-690-2666
Edwin Peguero Milan Digital Studio 754-837-2080