We had the good fortune of connecting with Lisa Groisman and we’ve shared our conversation below.
Hi Lisa, what led you to pursuing a creative path professionally?
Most people wouldn’t typically consider being a “concierge travel planner” a creative job. However, to me, the creation of everlasting incredible memories is the greatest form of artistry. It’s not creative in the visual way painting is, or in the way singing or dancing can be, but trust me, as a mom of five daughters, trying to find new ways to entertain and delight my girls involves some serious artistry and even a little magic. I take that same art form & use it to delight and create for other families’ moments & memories. I remove the stress from the daily planning and your job is to follow along and let the fun and memories happen. I am a bespoke artist on commission for my clients and this allows me the freedom and outlet to make memories and smiles where others may not. No two trips are ever the same. Each and every travel itinerary I create is all about making sure every step of the way will be perfectly set up for my clients to make magic and memories. —
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am all about creating experiences and memories. I truly believe that memories last a lifetime. Seeing pictures, or hearing about my clients experiences, and knowing they had a great time truly makes me proud. I feel like in a way I become part of those people’s stories, which will be imprinted as a beautiful memory in their life.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In my book, all good days start with Panther Coffee, whether it’s the Mimo location, or the South Beach one. Being born and raised in Miami, and seeing this city evolve and grow has truly been exciting for me. I would definitely head over to the Design District, and walk around for a bit, then move on to Midtown and eat at Thatch, one of my new favorites. I also would add in some exercise at Soul Cycle, the south beach location’s views are just stunning. Head to ABBA in South Beach for a delicious breakfast. South of 5th is just another great area to walk around. South Pointe Park, is also one of my favorite parts of this city.
Who else deserves some credit and recognition?
I would definitely say my graphic designer, Jennie Rimon, has truly helped in making all of my finished products look polished. Also, Jassi Lekach Antebi, from J Group, another mom entrepreneur, really pushed me to turn my passion into a business, and helped me lift it off the ground.
Other: I have a newsletter that I send out periodically. You can sign up on my website at camplisatravels.com/blogs