We had the good fortune of connecting with Marc Rivera and we’ve shared our conversation below.
Hi Marc, is there something that you feel is most responsible for your success?
Our competitive advantage. We offer clients something that most marketing companies package into a bigger bundle of services. There are so many big box marketing companies in aesthetic medicine, but very few who specialize in one area of marketing. Our niche is social media management and marketing for plastic surgeons and that’s what we’re good at. Specializing in one thing and being known for dominating in one area is what sets us apart and our clients love that because, ironically, that’s what they’re doing too.
What should our readers know about your business?
We were the first social media agency in aesthetic medicine. Our name is Board Certified Media because we only take on board certified physicians as clients. There’s a monumental difference in training, schooling, certification and quality that a plastic surgeon offers versus a cosmetic doctor. I wanted my business to be niched to the best in practice which is why our slogan is “Social Media for The Best in Practice”. We help our clients by managing their social media platforms, growing their following through honest organic and paid strategies, and the most valuable thing we do is generate new patient leads. In a social media world full of filters and medical misinformation, we really push the good guys ahead with high-end content and ads that unequivocally separate them from the noise and let their work speak for themselves.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Our office is located in the same tower as the beautiful Conrad Hotel right in the heart of Brickell. My favorite thing to do on a Friday afternoon when I leave the office is walk next door to the Four Seasons Hotel Bar and enjoy a delicious Moscow Mule for their happy hour. Their restaurant, Edge has one of the best brunches in Brickell and is just a great spot for local, young professionals to connect after work. The Brickell City Centre is also great hub for dining, shopping and fun things to do.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Being able to recognize and thank the people in our lives who have made it possible for us to be where we are is so important. When it comes to business, my biggest supporters and mentors have been my very own clients. I’ve been fortunate enough to have clients who are not just friends, but role models in business and great mentors. My biggest peaks in business have come directly from their own referrals, encouragement and support.