Meet Melissa | Storyteller & Creative Strategist
We had the good fortune of connecting with Melissa and we’ve shared our conversation below.
Hi Melissa, what led you to pursuing a creative path professionally?
I pursued a creative career because storytelling has always been a part of who I am. Growing up as a first-generation Salvadoran, I wanted to find ways to express my culture, my experiences, and my voice. Creativity gave me that space. Through media, music, and communication, I discovered how powerful storytelling can be not only to inspire others but to represent those whose voices often go unheard.
After losing my father, I was reminded of why following your passion truly matters. He always encouraged me to do what I love, and that guidance has shaped every choice I’ve made. Pursuing a creative path became my way of honoring him and the sacrifices my family made. For me, it’s not just about building a career ,it’s about creating something meaningful that connects people, celebrates identity, and keeps love and purpose at the center of everything I do.
Alright, so let’s move onto what keeps you busy professionally?
As a storyteller and creative strategist, my work is driven by a passion for amplifying underrepresented voices and creating meaningful connections through art and media. What sets me apart is my ability to combine creativity with strategy, I not only craft compelling stories, but also think critically about how to share them effectively with audiences.
I’m most proud of the experiences I’ve gained in the music industry, from working with Immigration Records, S.O.B.’s (Sounds of Brazil), and Arista Records to participating in events like the Grammys, all of which have shaped my understanding of how music, media, and culture intersect. Each opportunity has helped me grow professionally and personally, teaching me to approach challenges with resilience, adaptability, and a commitment to continuous learning.
My journey hasn’t always been easy. Breaking into the industry required persistence, networking, and a willingness to learn from every experience , whether through internships, assisting at live events, or producing content for artists. These experiences have reinforced the importance of mentorship, collaboration, and staying true to my creative vision even in competitive environments.
What I want the world to know about me and my brand is that I am committed to using creativity as a tool for impact. My goal is not just personal success, but to inspire, elevate, and support others in the industry along the way. Through my work, I strive to tell stories that matter, connect people to meaningful experiences, and leave a lasting impression on audiences.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I need to visit my best friend , our friendship has grown stronger since the day we met, and I’m so grateful to be part of her beautiful journey. During the week, we’d fill our time with unforgettable adventures across Connecticut, creating experiences we’ll cherish forever. We’d explore scenic hiking trails at Sleeping Giant State Park and West Rock Ridge, and our evenings would be spent discovering live music, art galleries, and cultural performances in cities like Hartford and New Haven, soaking in the creativity and energy around us. We’d also embrace exciting experiences like zip-lining, visiting Lake Compounce, or trying escape rooms, balanced with peaceful moments at Hammonasset Beach State Park and scenic coastal viewpoints. By the end of the week, we wouldn’t just have a list of activities, we’d have shared laughter, lasting memories, and an even deeper bond that reflects the joy of friendship and adventure together.
Who else deserves some credit and recognition?
I want to give a heartfelt shoutout to my mentors, colleagues, and everyone in the music industry who has guided me along the way. From attending industry events to gaining hands-on experience through programs like Grammy U and Arista Records, every step of my journey has been shaped by their guidance, encouragement, and belief in my potential.
I am especially grateful to the artists and creatives who inspire me daily, challenging me to grow as a storyteller and creative strategist. Their passion motivates me to amplify underrepresented voices and pursue opportunities that create meaningful, lasting impact, not just for myself, but for others.
Finally, I want to honor my family and friends, their love, support, and unwavering belief in me keep me grounded and remind me why I strive to succeed. Success is never achieved alone, and I am deeply thankful to everyone who has been part of my journey.
Instagram: https://www.instagram.com/melzz.x98/?igshid=MjEwN2IyYWYwYw%3D%3D
Linkedin: https://www.linkedin.com/in/melissa-hernandez-4b0337199
Image Credits
Charles R. Moss
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