We had the good fortune of connecting with Michelle Hoover and we’ve shared our conversation below.
Hi Michelle, do you have any habits that you feel contribute to your effectiveness?
What truly helped my brand succeed started when I first launched my brand. I always had HIGH goals for Tropicgyal naturals, and I new if I wanted to some day compete with well known brands in retail, I had to make my brand look as professional as possible in any way that I could for others to take us seriously, & its paid off amazingly! I also always told my self my only option was to SUCEEDE, and their was no other option but that. That truly pushed me to take my business where it is today and where its going.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Tropicgyal Naturals is a 100% all natural skin & hair care brand that helps empower others to EMBRACE their natural beauty, and doing so without the use of harsh toxic chemicals. We use SAFE & EFFECTIVE all natural ingredients from mother earth to formulate our products & they are all Vegan, cruelty free, preservative free & synthetic fragrance free! It took TONS of hard work to get to where we are now almost 3 years later after launching. Im talking about working 24/7 thinking NOTHING other then the business (even while being a new mother). Its still extremely hard to find balance because Im always trying to plan ahead and now on top of our growth it can be challenging but you make it work, and continue to grow just like the business! Tropicgyal Naturals started after I had my daughter (who is now 3) and was a way that I could stay home and be with her while still being able to provide for my family. Little did I know 3 years later, we would have our second child, and now hubby is about to be full time working with me on the business! We want to thank EVERYONE who has supported us over the years and has helped us grow, we would not be here with out YOU!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would 100% be at the beach! The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My fiancé Leo, deserves TONS of credit! He believed in me from DAY ONE about this business. Even though he had no idea it would be where it is today LOL. He now is working part time (about to be full time) at Tropicgyal Naturals!! I also have collaborated with some other amazing small (women owned) brands, influencers & subscription boxes that helped grow my following when I was just getting started.
Youtube: Tropicgyal Naturals